Despite being around for more than half a century, it’s only recently that resin art has come into the mainstream market, capturing the attention of art lovers with its soothing aesthetics and timeless appeal. What started out as a creative exercise to kill lockdown blues eventually became a prospective business venture for many.
Let’s talk about a startup that strives to bring out that “hidden artist” within you through the versatility of resin art. Launched on 17th July 2020, Tulsi Resin Store is the brainchild of three young and talented siblings, each involved in a field of expertise quite different from the other. We’ve 24-year-old CA Gaurav Agarwal, 23-year-old artist Priya Agarwal and 19-year-old Vaastu Consultant Yogita Agarwal joining hands to establish a company that aims to “provide the best available resin art products and ensure utmost convenience in purchasing material for resin art”.
As Benjamin Disraeli rightly said “There is no education like adversity”
The road to entrepreneurship has been laden with life-shaping experiences and priceless learnings for the gifted siblings. Essentially a financial expert, Gaurav’s heart beats for creativity and innovation. He had left his already established business which was clocking a turnover of 10 Cr, as he developed a keen interest in resin art.
Even though Yogita is the youngest entrepreneur amongst the 3, she has added a lot of value to this business. She was really enthusiastic to do something great in the field of art. Without her contribution, Tulsi Resin Store would not have achieved this success. She creates a rapport with every customer she interacts with. She has handled customer queries & requests with so much professionalism that customers have always felt connected. This has helped them build trust with the brand.
Priya’s expertise lies in a multitude of art forms such as Resin, Painting, Sketching, Terrazzo, String Art and Hand casting. Due to the paucity of art suppliers during the post lockdown phase of Covid, she faced difficulty in arranging materials for her art. It required immense effort to source different things from different suppliers. Soon, the trio came up with the idea of “arranging all materials related to art under one roof”. Within a week “we launched our page and we got so much love from the artist community that we never looked back since then.”
Fill your cart with art
With around 5000+ high-quality SKUs, Tulsi Resin Store boasts of the widest range of products related to Resin Art. Be it resin, pigments, Silicon moulds, MDF bases, glitters, stones and custom stickers – everything you need is right here!
It supplies three types of resins, each with a distinct characteristic and application. Having more than 90 shades of pigment colors, 250+ designs in molds and 150+ designs in ready bases, the brand is on the cusp of great success owing to its extraordinary collection of art supplies. Moreover, in recent time custom-made vinyl stickers and vintage resin frames are hitting off really well with customers.
For Tulsi Resin Store, the “focus is not only on products but also on customer experience; as art comes directly from the heart.” It guarantees safe, hassle-free and timely product delivery for its 15000+ customer base, managing to churn out 1500-1800 orders per month with absolute ease. Its impeccable customer service ensures “ repeat customers ratio of 50% “.
“Despite majorly operating in India, we have shipped our products in more than 17 Countries including (United Arab Emirates, Oman, USA, UK, Germany and Canada) and we have 4550 Visitors on website from more than 30 countries” adds Gaurav.
The founders soon plan to explore the international market too.
Tulsi Resin Store: Growing at a fast pace
What started out as a modest enterprise with a modest Instagram page eventually blossomed into a thriving business venture with its own website (tulsiresin.com) amassing more than 1.75 lakh site visitors from different parts of the world and a community of 25000 followers. This outstanding growth coupled with a rating of 4.9 stars on Google Maps reflects its adherence to superior quality, affordability and incredible customer support.
Besides Resin Art, the brand intends to add all art related products from pencil sketch to Home décor. Very soon they have plans to expand into other arenas such as Terrazzo and Macrame. In the next five years, it’s hopeful of being the go-to store for every artist in the country. After all, “every artist should know that there’s a place where you can get anything you ever wanted for your art piece.”
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