Imagine a brilliantly handcrafted jewelry brand named after a mango. Yes, it will tease and tantalize your senses no end, adding that bling-zing to your personality. We feel the same way about TOTAPARI – home to an enviable collection of glittering and stylish 92.5 Hallmarked Silver and Gold-plated Brass Jewelry.
The below brand logo was designed, conceptualised and hand painted inhouse. The logo has become a unique identity for the brand.
Says Poonam Malik the founder, “Our business approach is like the Totapari mango. We create a truly tempting collection of aesthetically pleasing handcrafter jewelry. Deep down we are Indian at heart, but YES, we are also global fashion jewelry trendsetters too.”
TOTAPARI is today a well-managed family business. Poonam Malik heads artist management and design, her daughter helps in the marketing side and her son Abhijit Malik oversees administration and other functions.
The idea to launch a fashion jewelry brand came to Poonam’s mind because of her daughter’s penchant for collecting silver jewelry during her many travels over the years to fairs and local melas. What makes it offerings truly unique, is the fact, that all the designs are original and have that quirky “WOW FACTOR” factor embedded in them.
Handcrafted jewelry expressions – Designed to steal the heart of every woman!
At TOTAPARI the whole intention is to craft jewelry that will lend itself to the wearer’s own individual personality.
“We want to make wearing jewelry an inseparable part of a style statement for nearly every occasion; casual, formal and of course celebration,” says Poonam with a happy glint in her eyes.
The TOTAPARI collection conjures up vintage Indian jewelry designs that magically, still manage to look alluringly contemporary. Using an abundance of Indian motifs like paisleys, peacocks, parrots, lotuses and even divinity, celestial symbols like the sun, moon, stars, energy motifs like chakras and mandalas, each piece is handcrafted and unique.
Earrings, Neckpieces, Bangles, Bracelets, Anklets, Rings, Nosepins – made of silver, gold plated brass, pearl, semi-precious stones – all in incredibly delicate shapes and inlaid with the most beautiful stones make for a hard to resist collection.
Fascination for the imagination and a passion for expansion…
TOTAPARI has truly stoked the indulgent fires of the A List crowd, as well as those aspiring to wear distinctively trendy pieces and make bold individual statements. Today TOTAPARI makes the preferred list for jewelry buying of more than 300 customers every month. TV stars and Bollywood celebrities too flaunt the designs. The recent past has seen the brand really evolve and growth had a sparkling upward curve to show.
“At TOTAPARI we are constantly pushing the boundaries of mixing material, design and finishing, to bring out jewelry that really explores and touches every facet of the beauty of a woman. We want to indulge the imagination of every woman who visits us,” shares Poonam.
All you really need to do to see how well her vision is working, is to visit the TOTAPARI social media handle at https://www.instagram.com/totapari1 Also do visit their Facebook page here https://www.facebook.com/totaparijewellery and their Website https://totapari.com/
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