It is not often that we find someone passionate about design, the environment as well the livelihood of talented yet marginalized artisans. The Inside Project however, has incredibly managed to combine all these 3 facets into a profitable business model. Operating from Bangalore and with a robust ecommerce business model in place, the venture was founded by Sudeshna Sahu at the age of just 24 a few years ago. Today it is a sought after brand that is home to stylish and modern furniture by artisans from Odisha, the state she belongs to.
Says Founder Sudeshna Sahoo, “Green architecture is my motivation. With this at the core of our business ethics and functioning, we craft exciting, all space and high utility furniture that sustains the environment, as well as the livelihood of artisans. Our designs are not just about style, but also about conscience.”
A journey that is a benchmark in design, function and client satisfaction
Having seen the adverse impact of “fast furniture” manufacturing by corporate giants who exploit natural resources and the sheer quantum of waste generated, The Inside Project was launched with an objective to set an example as to how to control this practice, and also be a profitable venture.
“As a business we understand our responsibility towards our clients and society. For our clients we create furniture that complements their space with an eloquent combination of style, comfort and function. For society, we work closely with local artisans from Odisha who use Bamboo or Cane. This is not only eco-friendly, but design friendly too,” adds Sudensha.
With complete backing from her entire family and the solid support of her husband Ketan Vajir who has also helped her build her company from the ground up. Their teamwork has made this venture progress from strength to strength. With a compact team of professionals to look after operations, the product portfolio has evolved to encompass colorful, exceptionally trendy and innovative furniture like Accent and Hanging Chairs, Outdoor Sets, Lights & Lanterns, Tables, Mirrors, Bar Stools, Storage Organisers, Scandinavian Chairs, Balinese Baskets, Rustic Tables, Mexican Furniture and more. These add that touch of class to every space. What’s more satisfying is that it is a source of stable livelihood to so many small artisans too.
Furniture for the world-Designed in India
Inside Design, with its emphasis on quality, innovation and sustainability has attracted a very select clientele. Its pieces adorn leading corporates, celebrity homes as well as personal spaces of millennials who appreciate the thought behind the venture. Today it has nurtured a relationship with over 500 clients and the list is growing at a steady clip.
Sudensha believes that “India has a rich heritage of craft and design and I want to bring that to the world. We need to support local artisans and traditional art. We can easily be the best due to the wonderful combination of aesthetics, finish and price that we offer. I am ambitious, my vision is to be as big as IKEA and with our furniture make India’s presence felt in the competitive global market.”
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