It’s not without reason that the exquisite chikankari continues to remain as popular and relevant as ever. The centuries-old craft has never gone out of fashion and never will. Traditional yet blended seamlessly into modern fashion, the chikan work involves intricate needlework that adds beauty and charm to even the plainest of outfits!
Considering its enduring appeal across generations, the fashion industry is replete with designers who adore this art form and incorporate its magic in their creations. Launched in 1993 by Kailash Nath Lodhi, Tapas is a Lucknow-based enterprise that aims to preserve and protect the spellbinding beauty of Lucknowi chikankari in all its finery. As Mr. Kailash fondly says “Kalaa ki koi keemat nahi hoti (Art is priceless)”
Thus begins a lifetime association with a glorious art
The journey towards establishing a startup from scratch is a tough but rewarding one. Almost three decades back, Tapas’s journey began with a modest sum of 6000 bucks along with a truckload of excitement and enthusiasm! It was with the help of a relative that Mr. Kailash learnt about the work of chikankari in Lucknow. The artform fascinated him to an extent where he decided to do something to take its legacy forward in his own way. That’s how Tapas started.
Tapas: Chikan work at its best
Tapas got its name from the net fabric that was exceedingly popular in the 90s.Tapas stands for quality and craftsmanship. The brand manufactures beautiful fabrics adorned with elaborate chikankari art. Moreover, it creates antique and designer clothes with good quality fabric and superior finish.
Recognizing the versalite craft that chikankari is, Tapas employs its multifaceted charm to churn out a wide range of apparels for both men and women (chikankari lehengas, sherwanis, suits, kurtas, anarkalis etc.).
The startup is spread all across Lucknow. It boasts of an exclusive clientele consisting of popular television actresses for whom Tapas is the go-to brand for classy chikankari attires.
Before signing off…
A lot has changed over the years but what remains the same is the love and trust bestowed by its customers. There has been tremendous growth in orders owing to the “clean and neat work” exhibited by Team Tapas. The brand is confident of growing bigger and better in the coming years so that when you want to buy chikankari fabric, you think of Tapas.
Instagram link – https://www.instagram.com/tapas.lucknow/?r=nametag
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