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Swaad: Bringing Authentic, Multi-Cuisine Home-Cooked Meals to Mumbai

By
The Business Press
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In a world dominated by fast food and processed meals, there is an undeniable craving for wholesome, homemade food that not only satisfies the palate but also provides nourishment for the soul. Swaad, a Mumbai-based food startup, steps in to offer delicious, freshly prepared dishes across a variety of cuisines. Founded by Aarti Mehta, Swaad has made a name for itself in Mumbai’s culinary landscape by delivering hearty meals and festive hampers, making home-cooked food accessible to thousands.

The Journey from Education to Entrepreneurship

Aarti Mehta, the founder of Swaad, began her journey into the world of food during the early days of the Covid-19 pandemic in 2020. Previously an educator who ran after-school programs under her brand Curious Cubs, Aarti had to shift gears when the pandemic led to school closures. Realizing the increasing need for home-cooked meals in her building, Aarti began providing basic daily meals to her neighbors. The overwhelming demand encouraged her to take the leap and expand her services.

Today, Swaad operates as a home-based food service, delivering daily meal plates, catering orders, and customized hampers for special occasions like birthdays and festivals. With over 4,000 satisfied customers, Aarti’s dedication and passion for cooking have transformed Swaad into a trusted name for those craving simple, yet delicious, home-cooked meals. Her forte lies not only in preparing Indian sweets but also in creating a diverse range of multi-cuisine meals, from Rajasthani to Thai, North Indian to Italian, ensuring every taste is catered to.

The Swaad Experience

Swaad’s uniqueness lies in its purely home-cooked offerings, prepared fresh for every order. Each meal is crafted by Aarti herself, ensuring that customers receive the highest quality food made with fresh ingredients, and without any compromise. The difference between Swaad and restaurant food is clear: nothing is prepared in advance, and all dishes are made-to-order, ensuring an authentic, home-cooked experience.

Swaad makes life easier for those who crave the comfort of home-cooked meals but are unable to prepare them themselves—whether it’s students living away from home, older couples, or individuals simply seeking a healthier, tastier alternative to restaurant fare. From street-style chaat to nostalgic Rajasthani meals like dal batichurma, Swaad offers a one-stop destination for a wide array of cuisines, making it a truly versatile home-cooked meal provider.

Swaad’s Vision

Looking ahead, Aarti envisions Swaad expanding into a cloud kitchen or delivery service, making freshly prepared food accessible across Mumbai. The goal is not to open a traditional restaurant but to create a platform where anyone—from students to busy professionals—can enjoy the taste of authentic, preservative-free home-cooked food, no matter the cuisine whether it’s a Jain meal, a Thai spread, or Indian mithai during festivals.

Swaad aims to be the go-to solution for those who want authentic flavors without compromising on quality or health. Her mission is to provide access to preservative-free food, including her special pickles, which are a customer favorite alongside her multi-cuisine offerings. Over the next five years, Aarti hopes to expand her reach, ensuring more people can enjoy the convenience of home-cooked meals tailored to their tastes and dietary needs.

To Know More visit: https://www.instagram.com/swaadbyaarti?igsh=MXV3aXk4am1xbzU2cg==

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Garima Art Bazar: A Brand Showcasing Remarkable Talent In Mandala Lippan Artistry.

By
The Business Press
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In the vibrant world of traditional and contemporary art, the fusion of cultural heritage with modern techniques creates unique masterpieces that capture the imagination. Mandala and Lipan art, with their intricate patterns and profound symbolism, are two forms that have found new expressions through artists dedicated to preserving and innovating these timeless crafts. Among these passionate artists is Garima Banga, the founder of “Garima Art Bazar”, a startup launched during the Lockdown in 2020, that showcases her remarkable talent in Mandala Lippan artistry.

The Inception of “Garima Art Bazar” and Its Artistic Journey

During the lockdown, Garima Banga discovered her passion for Mandala and Lippan art. With a background as an Art Professor and an interest in Mandala art, she began creating Mandala designs at home. Encouraged by the positive online feedback, she expanded her creativity to include painting on MDF boards and walls, integrating the traditional Lippan art form into her work.

Despite facing challenges such as lack of support from her family, financial constraints, and initially low orders, Garima’s dedication to her art drove her to establish her brand and share her unique creations with a wider audience.

Vision for the Future and Growth Aspirations

Since its inception, Garima Art Bazar has served over 200 customers across India. Despite modest growth, the journey has been rewarding, with each piece of art reflecting Garima’s dedication and skill. Her mission is not just to create beautiful art, but to build a brand that resonates with cultural richness and artistic integrity.

Looking ahead, Garima envisions expanding her reach internationally, with hopes of receiving global orders and establishing her team. Garima aspires to make her brand a well-known name in the art community, continuing to innovate and inspire through her Mandala & Lippan creations. Her journey is a testament to the power of passion and perseverance in turning a hobby into a flourishing artistic venture.

To know more visit-

Instagram:

https://www.instagram.com/garimart.bazar

Facebook:

https://www.facebook.com/profile.php?id=61556386538552

LinkedIn:

https://www.linkedin.com/company/104168866/admin/dashboard

Whatsapp: +91 9675993551

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finethreads by Hina & Nikhat: : Weaving Timeless Elegance into Sustainable Fashion

By
The Business Press
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The fast fashion industry has transformed our perception of clothing, but at what cost? The relentless pursuit of trends often sacrifices quality and environmental responsibility, creating a gap for those who appreciate timeless style and ethical practices. Enter finethreads by Hina & Nikhat, a fashion label that elegantly blends sustainability, style, and affordability, providing a thoughtful alternative to the fleeting nature of fast fashion.

The Vision Behind finethreads

Founded in 2017 by sisters Hina and Nikhat, finethreads started as a passion project driven by their shared commitment to ethical and high-quality fashion. Nikhat, a graduate in textile design with extensive industry experience, contributes her expertise in embroidery, color, and fabric design. Hina complements the venture with her background in human resources, ensuring smooth operations and a focus on customer satisfaction.

finethreads emphasizes made-to-order designs to reduce excess inventory, which aligns with its slow fashion philosophy. The brand’s collections range from chic everyday wear to vibrant occasion attire, catering to the diverse lifestyles of modern women. Each garment showcases meticulous attention to detail and is crafted from pure, high-quality fabrics to ensure timeless elegance and functionality.

What Sets finethreads Apart

In a market saturated with fast fashion, finethreads distinguishes itself by offering exclusive, limited-production designs at accessible prices. The brand focuses on affordability, allowing environmentally conscious women who appreciate quality to enjoy bespoke, timeless pieces without breaking the bank.

Each item is meticulously customized to fit the client’s measurements and preferences, providing a personal touch often missing in mass-produced garments. Additionally, finethreads prioritizes customer satisfaction with an easy exchange policy, ensuring hassle-free solutions for any quality or delivery issues. This commitment has earned the trust of over 1,100 clients in the past six years.

finethreads also stands out for its sustainable practices. The brand uses 100% biodegradable packaging, including reusable cotton fabric bags, and repurposes fabric scraps into accessories such as Jewellery, scrunchies and hairbands etc. By minimizing waste and embracing eco-friendly practices, finethreads promotes responsible fashion consumption while maintaining its aesthetic appeal.

finethreads’ Future Goals

As finethreads grows, the brand aims to establish itself as an ethical and environmentally conscious label. The founders seek to educate consumers about the value of timeless fashion and the environmental impact of fleeting trends. By collaborating with like-minded organizations and agencies, they hope to shift mindsets, encouraging shoppers to appreciate simplicity, elegance, and durability in their wardrobes.

Additionally, finethreads plans to explore innovative marketing strategies, such as influencer collaborations, to reach a broader audience. With a steadfast commitment to quality, sustainability, and affordability, the brand aspires to redefine how women perceive and engage with fashion, transforming style into a long-lasting joy instead of a disposable trend. finethreads is more than just a brand; it’s a movement towards mindful fashion, demonstrating that elegance and sustainability can coexist beautifully.

To know more visit-

Website: www.fine-threads.com

Instagram: www.instagram.com/finethreads_shop

Facebook: www.facebook.com/Fthreadz

To read more startup stories visit- https://thebusinesspress.in/

Be Attrangi: Crafting Eco-Friendly Real Flower Jewelry

By
The Business Press
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Jewelry has always been a timeless way to express personal style. With eco-conscious fashion becoming more essential than ever, people are seeking unique, sustainable, and personalized accessories. Leading brands like Be Attrangi are merging creativity with nature. Be Attrangi specializes in real flower jewelry, offering a fresh take on accessories that are not only beautiful but also environmentally friendly.

The Spark Behind Be Attrangi

Be Attrangi was launched on June 6, 2022, by Aditi Bhatnagar, who made a major career switch from banking to entrepreneurship. Aditi, a former bank officer, realized that her passion for jewelry could blossom into something more than just a personal hobby. “I was always drawn to jewelry,” Aditi says, “and wanted to create pieces that matched my outfits. That’s how it all started.”

Starting with an investment of ₹10,000 at the age of 28, Aditi’s venture initially dabbled in fabric earrings. However, as the business evolved, she shifted focus to epoxy resin jewelry featuring real flowers. Today, Be Attrangi offers an array of eco-friendly products, including necklaces, earrings, rings, bracelets, keyrings, and bookmarks, all made without the use of plastic in both the products and the packaging. The uniqueness of Be Attrangi lies in its use of real flowers, providing customers with pieces that are both exquisite and sustainable.

Navigating the Challenges and Growing the Brand

Be Attrangi faced challenges as a startup, especially during the transition from fabric earrings to real flower resin jewelry. Aditi mentioned the initial struggles with marketing and brand awareness. Despite being based in Delhi, the brand’s primary orders currently come from regions like Mumbai and Kerala, indicating a wider reach across India, but there is still room to grow in the capital.

Despite these early setbacks, the brand has experienced consistent growth over the past five months. Be Attrangi has a customer base of around 1000+ orders and has expanded its online presence, particularly on Instagram, where its follower count has been steadily increasing. The company has also begun investing in marketing, which has helped to boost both followers and orders.

The Future of Be Attrangi

Over the next five years, Be Attrangi aims to establish itself as one of the top five brands in the imitation jewelry industry, with a focus on real flower jewelry. Founder Aditi Bhatnagar plans to expand the brand’s presence across India and build a reputation for eco-friendly, sustainable practices. The brand’s unique jewelry pieces, made from real flowers preserved in epoxy resin, have already gained a growing customer base.

Be Attrangi also plans to become a prominent name in the gifting industry by offering personalized, nature-inspired products. As the brand continues to grow, Aditi is committed to enhancing customer experiences, improving marketing strategies, and reducing plastic use in all aspects of production and packaging. With a clear mission for sustainability and innovation, Be Attrangi is well-positioned to make a lasting impact in the eco-conscious jewelry and gifting space.

To know more visit: https://www.instagram.com/beattrangi?igsh=MWl6eXdzMWFsc3Nldw==

Website: https://www.beattrangi.com/

Facebook Link: https://www.facebook.com/beattrangi/

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Begums Collection: Celebrating Tradition Through Women’s Ethnic Wear

By
The Business Press
-

In the realm of women’s ethnic wear, it can be challenging to find the perfect fusion of tradition and modern elegance. Begums Collection, a prominent brand in this field, offers a wide range of original Indian and Pakistani suits that blend cultural authenticity with unique designs. Using hand-block prints and intricate threadwork, the brand not only preserves traditional craftsmanship but also brings a fresh perspective to ethnic fashion.

The Origin of Begums Collection

Established by Mohd Toufiq on April 4, 2021, the Begums Collection draws inspiration from a longstanding family tradition in the garment industry. Toufiq’s family has been involved in manufacturing for leading ethnic wear brands like Biba and Meena Bazar for generations. After completing his master’s degree at the age of 23, Toufiq partnered with his elder brother to start their retail store in Shaheen Bagh, New Delhi.

Named in honour of their mother, Mumtaz Begum, the brand quickly gained popularity, leading to the opening of a second store in Jaitpur, Badarpur. Despite facing challenges such as the COVID-19 lockdown and the hacking of their Instagram account with 16,000 followers, Begums Collection persevered. The brand now boasts over 68,000 Instagram followers and continues to grow, serving more than 16,000 satisfied customers across India.

Distinctive Designs Rooted in Tradition

What sets Begums Collection apart is its exclusive hand-block-printed fabrics, designed in-house and crafted by traditional artisans. The brand operates its production units, allowing them to maintain quality control and originality in every piece. From intricate threadwork to personalized sizing, each design offers a unique combination of heritage and modern style at affordable prices.

Begums Collection not only solves the problem of limited options and inconsistent sizing in the ethnic wear market but also ensures that each garment is durable and culturally authentic. Their commitment to offering a personalized shopping experience, both online and in-store, has made them a trusted name in ethnic fashion.

Growth and Expansion Plans

Looking ahead, Begums Collection has ambitious plans for the future. In the next five years, the brand envisions opening additional retail stores across India while exploring potential international markets. With an ever-growing online presence and a commitment to sustainability, Begums Collection aims to keep expanding its customer base and innovating its designs.

The brand is set on becoming a leader in the ethnic wear industry by staying true to its roots while embracing the evolving tastes of modern women. By empowering artisans and continuing to deliver high-quality products, Begums Collection is poised for continued growth and success, with plans to solidify its place both locally and globally.

Instagram Link: https://www.instagram.com/begumscollection_?igsh=NWJ0cWg3cWFvbzY2

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Mamma’s Bear: Redefining Comfort and Authenticity in Kids’ and Women’s Apparel

By
The Business Press
-

In the fashion world, there’s a rising demand for children’s clothing that combines traditional craftsmanship with modern comfort. At the same time, mothers are looking for comfortable and stylish outfits that match their children’s clothing. Addressing this demand is Mamma’s Bear, a brand created by Puravi Sharma. Mamma’s Bear, launched on September 13, 2023, is gaining recognition in the kidswear and women’s fashion market. The brand offers casual, ethnic, and maternity collections, focusing on quality and tradition.

The Birth of Mamma’s Bear

Puravi Sharma, a creative individual from Rajasthan, has always had a deep-rooted passion for designing. The idea of Mamma Bear emerged from her personal journey as a mother, designing clothes for her first child. While searching for ethnic wear for children, she realized that there was a gap between premium quality craftsmanship and practical affordability. Kids outgrow clothes quickly, and spending exorbitant amounts for attire that might not last long seemed impractical. This sparked the inception of Mamma Bear.

Mamma’s Bear collection includes kidswear, women’s casual and ethnic wear, and an upcoming maternity line, all crafted from 100% cotton. Puravi sources the cotton directly from Rajasthan, working with artisans specializing in traditional crafts like Banjani, ensuring each product embodies authenticity. With mom-and-kids twinning as one of the unique features, the brand aims to create an emotional connection between parents and their children’s fashion.

Overcoming Challenges and Scaling New Heights

Establishing Mamma’s Bear wasn’t an easy journey for Puravi. As a female entrepreneur, she faced challenges in finding the right staff and tailors. Although her husband supported her, Puravi handled most of the work herself, including the unfamiliar business aspects. She had to learn every detail, from creating a website to collaborating with marketplaces. Through partnerships with platforms like FirstCry and Nykaa, she boosted her brand’s visibility, resulting in consistent growth.

In less than a year, Mamma’s Bear has processed over 1,000 orders, shipping its products worldwide. One of the brand’s main challenges is driving traffic to its website. Despite running ads and promotions, the customer reach has been slower than expected. Nonetheless, Puravi’s targeted marketplace strategy has significantly boosted her sales. As order volumes increase, production costs are optimized, enabling her to scale her business.

A Bright Future for Mamma Bear

Mamma’s Bear ultimate goal is to become the top choice for every mother in search of fashionable and cozy clothing for her little ones. The brand’s mission is to ensure that each piece of clothing radiates sophistication while providing utmost comfort.

Puravi is fully dedicated to expanding the brand’s presence across major marketplaces and enhancing its production capacity. By focusing on creating airy, lightweight, and authentic apparel that resonates with both parents and children, Mamma’s Bear is on track to solidify its status as a well-known name in the fashion world.

To know more visit- https://www.instagram.com/mammas.bear

To read more startup stories visit- https://thebusinesspress.in/

Yifu: Affordable Streetwear with a Unique Indian Identity

By
The Business Press
-

Streetwear has become a significant global fashion movement, blending comfort, culture, and style. Brands around the world have embraced this trend, offering high-end designs that reflect individual personalities and urban lifestyles. However, streetwear is still a new concept in India, particularly in regions like West India, where options are limited and often expensive. Yifu, a streetwear brand, is dedicated to providing affordable yet stylish options for the Indian market.

The Inception of Yifu and Its Founder’s Journey

Yifu was founded by Vaibhav Sharma on 7 April 2024, with the vision of bringing unique, premium streetwear to India at accessible prices. Vaibhav, an undergrad in finance and accounting from Brunel University in London, discovered his passion for fashion during his university years.

Despite having little experience in the fashion industry, he decided to turn his passion into a brand that blends international trends with Indian affordability. Vaibhav started Yifu with a minimal budget but a clear goal: to make streetwear from West India available to the masses. Initially, the brand launched with five t-shirt designs and aims to expand into jeans and more t-shirts with fresh designs.

Yifu’s Unique Identity and Market Challenges

Yifu stands out by offering affordable streetwear with a premium feel. Streetwear in India often comes with a high price tag, but Yifu aims to change that by providing high-quality designs at prices the average consumer can afford. The brand is particularly focused on the West Indian market, which has limited streetwear options.

Like any startup, Yifu faced its share of challenges. Vaibhav initially struggled with determining a suitable price range, thinking that everyone would be comfortable paying ₹2500-₹3000 for a t-shirt. Another challenge was handling inventory and managing the small quantities available in the beginning. Finally, marketing posed a hurdle, with limited resources making it difficult to get the brand in front of the right audience.

Future Vision and Growth Prospects

Vaibhav, despite having served only 50-60 customers so far, has a well-defined vision for the future of Yifu. Over the course of the next five years, his goal is to position Yifu as a prominent player in India’s streetwear scene. This includes plans to establish physical retail stores in tier-one cities and expand beyond the borders of India. Alongside this expansion, Vaibhav is steadfast on maintaining Yifu’s independence.

With aspirations of organic growth without relying on external financial backing, and retaining full ownership of the brand. His primary aim is to continue providing high-quality streetwear at affordable prices, addressing the unmet demand in the Indian market for fashionable and accessible clothing. While Yifu is currently in its nascent stages, its unwavering focus on quality, affordability, and authenticity is paving the way for it to emerge as a brand of significant influence in India’s ever-evolving streetwear landscape.

To know more visit- https://www.instagram.com/yifu.in

To read more startup stories visit- https://thebusinesspress.in/

My Giraffe: Offering Practical And Reliable Items That Parents Can Trust

By
The Business Press
-

In the realm of parenting, it’s crucial to provide safe and dependable baby products. Parents look for high-quality, affordable solutions that meet their needs while ensuring their children’s safety and comfort. This is where brands like My Giraffe founded by Geethu Nelson Thomas come into play, making significant strides in the baby products industry by offering practical and reliable items that parents can trust.

The Genesis of a Vision

In 2009, Geethu Nelson Thomas was approached by her father with an intriguing proposition. He had identified a gap in the market for baby products, noticing a lack of affordable, high-quality items available to parents. With a strong background in manufacturing plastic products for OEMs, Geethu’s father had years of experience working with Japanese and Korean technologies and standards.

In 2011, My Giraffe was officially launched with a mission to produce top-notch baby products that would not only meet safety standards but also be accessible to a wide range of consumers. From the outset, My Giraffe has been driven by a commitment to quality and affordability, ensuring that parents don’t have to compromise when it comes to the well-being of their children.

The Cornerstones of Success

My Giraffe is distinguished by its wide range of products, including baby dining chairs, baby carriers, and baby garments. The company is committed to maintaining the highest quality and safety standards for its products. All items are designed and produced in-house, giving My Giraffe complete control over every production stage.

Geethu’s father’s extensive experience in plastic molding and textile manufacturing has been instrumental in the My Giraffe’s success. His exposure to strict Japanese and Korean manufacturing standards has influenced My Giraffe’s processes, ensuring that each product meets or exceeds industry benchmarks. The company prioritizes the use of BPA-free, baby-safe, and recyclable materials, demonstrating its dedication to safety and sustainability.

The product development process is thorough and methodical. The company invests significant time in research and development, sometimes taking years to perfect a product. This meticulous approach ensures that each item not only meets a market need but also upholds the brand’s reputation for quality and safety.

Expanding Horizons with a Focus on Innovation

As My Giraffe looks to the future, it remains committed to its core mission of providing affordable and high-quality baby products. There are ambitious plans to expand the product range to meet the growing demand for cost-effective solutions in the baby products market. Recently, My Giraffe launched a new hip-seat baby carrier, which has been well-received by consumers.

This innovative product is a testament to the My Giraffe’s ability to adapt and innovate, staying ahead of market trends. With aspirations to explore global markets, My Giraffe is poised for further growth. By continuing to engage with customers through platforms like Instagram and gathering feedback from retail shops, Geethu Nelson Thomas is well-positioned to lead My Giraffe into a bright future, meeting the needs of parents around the world.

To know more visit- https://www.instagram.com/mygiraffe.in

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Taattva: Merging Tradition with Modernity in Wall Decor and Home Furnishing

By
The Business Press
-

In the world of home decor, there is a growing trend of combining traditional craftsmanship with contemporary aesthetics. Taattva, a brand specializing in wall and tabletop decor, has perfected this approach by blending the timeless appeal of brass and wood with modern boho and vintage styles. Since its establishment, Taattva has gained a global following by offering unique pieces that redefine the way spaces are styled.

The Inception of Taattva

Tatva was founded in 2018 by Suvomita Dutta, with her husband Krishnendu Dutta joining as a co-founder. Initially, the brand started as a small-scale venture, supplying handcrafted decor items to websites like Jaypore.com. The positive response led to the establishment of  Taattva as a brand in its own right. The unique approach of merging brass and wood into exquisite wall decor and tabletop sets Taattva apart from traditional decor brands. Suvomita’s vision to infuse a boho and distressed yet modern touch into every piece has made Taattva a favourite among those looking for something unique in their homes.

One of the brand’s standout offerings is the concept of gallery walls. Traditionally, gallery walls were dominated by frames and paintings. Taattva expanded this idea by creating handcrafted compositions that blend religious and non-religious elements, turning them into statement pieces in homes and even puja rooms. By sourcing wood from Jodhpur, Andhra and Tamil Nadu and brass from Aligarah, Odissa and Karaikuri, Taattva’s designs offer an eclectic mix that appeals to a broad clientele, both in India and abroad.

A Journey of Resilience

Taattva, like any startup, faced its fair share of challenges. The biggest setback came in August 2021 when their Instagram account, which was the main source of client interaction and had over 26,000 followers, was hacked and deleted. However, Suvomita and Krishnendu bounced back by rebuilding their online presence from scratch. Their resilience paid off, and today, Taattva enjoys a strong following once again.

Starting Taattva slowly allowed the founders to manage risks effectively. A background in advertising, helps them navigate the business landscape, even when it involved entering a new domain like home decor. Despite the difficulties, the COVID-19 pandemic turned out to be a surprising boon for the brand. As people spent more time at home, the demand for home decor surged, and Taattva became the main source of income for the founders, solidifying its place in the market.

A Niche Future with Global Aspirations

Taattva has a mission to maintain its unique appeal by focusing on quality, one-of-a-kind designs, and handcrafted products, instead of mass production. The brand has a strong customer base in the United States and Europe and is gaining popularity in India, particularly in cities like Bangalore, Chennai, Hyderabad and Mumbai. With over 5,000 orders served, Taattva continues to make its mark in the home decor industry. 

Over the next five years, Taattva aims to enhance its brand perception and continue offering exclusive decor items that resonate with its audience. While the focus remains on creating unique, high-quality pieces, the brand also aspires to be a leader in the art and sculpture category, maintaining its status as a top player in the niche market of home decor.

To Know more Visit Instagram Link: https://www.instagram.com/taattva.official?igsh=M3MzYms4NGs4ZDJt

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Handicrafts Town: Elevating Traditional Metal Handicrafts to Global Markets

By
The Business Press
-

In a time when mass-produced items often dominate the marketplace, the appeal of handcrafted artistry remains unmatched. Handicrafts, especially those made from metal, possess a unique charm that combines intricate design with durability. For many people, these items are more than just decorations; they represent a connection to tradition and skilled craftsmanship passed down through generations. One brand that stands out in this industry is Handicrafts Town, known for producing high-quality, authentic, and customizable metal handicraft products.

A Legacy Turned Online Venture

Handicrafts Town was founded in June 2021 by Asim Zamir, a third-generation artisan who is 28 years old and has a passion for continuing his family’s legacy in metal handicrafts. The brand specializes in manufacturing metal products such as furniture, wall art, clocks, mirrors, and dining tables.

What makes Handicrafts Town unique is that they are the manufacturers themselves, not just resellers or third-party suppliers. This allows them to ensure top-notch quality and offer customization options to meet the specific needs of their customers. The idea for the brand came from a desire to bring their family’s handcrafted metal products to a wider audience.

Asim’s father and grandfather used to sell these items door to door, but with the rise of e-commerce, Asim saw an opportunity to modernize their approach and reach a global market. Handicrafts Town aims to promote local handcrafted products on a global scale, combining traditional craftsmanship with modern business practices.

Challenges on the Road to Success

Handicrafts Town, like many startups, faced its fair share of challenges. Being new to the online business world, Asim and his team had to learn how to navigate e-commerce, manage logistics for large items like dining tables, and acquire customers in a highly competitive marketplace.

Despite these hurdles, the brand persevered, leveraging their expertise in handicrafts.

And a deep commitment to their craft to overcome these obstacles. With an initial investment of eight lakh rupees, Handicrafts Town has grown steadily, serving over 20,000 customers worldwide. Their products have gained admiration and appreciation from people across the globe, reflecting a consistent growth trajectory in both orders and customer base.

Global Recognition for Local Crafts

Handicrafts Town has an ambitious vision for the future. The brand is dedicated to showcasing the exquisite handicrafts of Moradabad, their hometown, on a global scale. Through a strong focus on export expansion and continuous innovation, Handicrafts Town is committed to ensuring that their traditional metal handicrafts gain widespread recognition and appreciation worldwide. Over the next five years, their goal is to establish themselves as a globally renowned brand, dedicated to promoting the intricate heritage of Indian metal crafts to every corner of the world.

To Know more visit Instagram Link: https://www.instagram.com/handicrafts_town?igsh=MWsyOGR0YzdlZDVkdw==

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