Handcrafted silver jewellery has always been a symbol of timeless elegance and sophistication. It is a unique art form that not only adds a touch of glamour to any outfit, but also tells a story about the culture and heritage of the place it is from. Samskruthi, a startup founded in August 2021, is a company that brings alive this art form through its exquisite collection of handcrafted silver jewellery.
Samskruthi: A Homage to the Art of Jewellery
Samskruthi handcrafted silver jewellery is a tribute to the skilled artisans and the rich culture and legacy of India. The pieces are made of 92.5 silver and are hand-picked from the best artisans across the country, ensuring that each piece reflects the diversity and craftsmanship of India. From the sketch to the embellishment, every piece of jewellery has its own story to tell. They operate and sell their products online.
In addition to its collection of silver jewellery, Samskruthi also offers a range of fine jewellery through its wing, Samskruthi Fine Jewellery. This wing caters to the customization of gold jewellery, helping clients design and refurbish their gold pieces to suit their unique taste and needs.
The Founder: Samskruthi
Samskruthi, the founder of the company, is a certified jewellery designer, gemologist, and diamond grader. She has always been drawn to art and creativity, and found her passion for jewellery along the way. As a jewellery designer, Samskruthi has a keen eye for detail and a desire to create the finest piece of jewellery for each individual.
It is her aim to use jewellery as a form of self-expression and to showcase the beauty and essence of a modern woman, who is a blend of tradition and modernity, simplicity and sophistication.
Starting Out
Samskruthi was started by its founder, who is 25 years old. She is not from a family of jewellers, but her love for art and creativity led her to pursue a course in Jewellery Design from Solitaire Diamond Institute in Bangalore. It was during this course that she fell in love with the art of jewellery-making, and decided to pursue it further with an internship under the famous designer Ashwini Oza.
After gaining valuable experience and learning the ins and outs of the industry, Samskruthi decided to start her own business, with a focus on silver jewellery. She saw an opportunity in the growing trend of silver becoming the new gold, and wanted to create something unique and different from the typical gold plated or bridal wear options. Samskruthi was born out of a desire to showcase the artistry and effort that goes into handcrafted jewellery, and to offer something truly special and unique to customers.
Contemporary with a Traditional Twist
Samskruthi’s collection of handcrafted silver jewellery is a blend of contemporary and traditional styles. While the pieces pay tribute to the timeless art and beauty of Indian jewellery, they also have a modern twist that sets them apart from typical traditional designs. Each piece is a fusion of the old and the new, and is sure to appeal to the distinct character of the individual wearing it.
Solving the Pain Points
Samskruthi’s main mission is to highlight the value in handcrafted jewellery that is often overlooked. Many people are quick to judge the price of a piece without taking into consideration the time, effort and love that went into creating it. Samskruthi wants to change this perspective and show the world that handcrafted jewellery is not just a fashion accessory, but a work of art that should be appreciated for the talent and dedication of the artisans.
Samskruthi offers a wide range of both traditional and contemporary jewellery styles, with a focus on handcrafted, high-quality pieces. This sets it apart from other jewellery companies, and its mission to promote the value of handcrafted jewellery is sure to help it stand the test of time. Samskruthi’s artisans are highly skilled and produce beautiful, unique pieces that are perfect for any occasion.
Shop from their online store at www.samskruthisilver.com
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