When words fail, gifts do the talking. Gifts are a manifestation of a myriad of feelings – love, affection, respect or simply gratitude. As noted celebrity doctor Andrew Weil says “Giving gifts to others is a fundamental activity, as old as humanity itself. Yet in the modern, complex world, the particulars of gift-giving can be extraordinarily challenging. “
Since the art of gifting is so crucial towards building a relationship, one must give some thought to it. Launched in November 2019 by the immensely talented, Kerala-based entrepreneur Ayesha Nouza, Craftie Nouzie has created a niche for itself with its beautifully crafted and truly handmade gift items, made of paper and creative materials.
The story of a girl guided by courage and self-belief
Being a girl with a creative bent of mind, Ayesha always had a strong affinity towards art and craft. In 9th standard, Ayesha first started watching craft-making videos on YouTube. She was fascinated by the idea of creating so much with so little. It triggered her imagination and in no time, she was making wonderful gift items for her friends who were amazed by her mastery over the craft. Their positive response motivated her and gradually 15-year-old Ayesha began dreaming of becoming “a great crafter”.
However, her unwavering devotion towards her craft and lack of focus in studies led to unsatisfactory grades in 10th board exams. Recounting those days, she says “Everyone blamed me and even my parents were too shy to tell my marks to anyone else. Then I regretted not studying and decided I’ll focus on my 11th and 12th ,and later do all this but eventually I realised it was easier to study and pursue my passion at the same time then leave one behind.” Thus, armed with her father’s tremendous moral support and timely financial help, the feisty girl plunged head-on into the world of entrepreneurship and launched her own business.
Crafting gifts that are homemade, handmade and heartfelt.
Craftie Nouzie creates enchanting gift items and handmade craft items that can be customized according to client’s requirements. There can be no substitute for gifts that are truly handmade. For the gifts that are priceless are the ones that are heartfelt and those that are heartfelt are the ones that are handmade.
The startup offers a wide range of uniquely crafted products such as gift boxes, albums, classy boxes, all of which are extremely popular with the customers. The products are all homemade and delivered across India.
Crafting a future laced with creativity & imagination
The journey has just begun and now the two-year-old startup is all set to soar even higher. Having won the hearts of 600+ customers with its fascinating artwork and impeccable service, Craftie Nouzie has established itself as a brand to be reckoned with. The long-term goal, as the founder puts it, is to “make my small business a global brand and ship my products/craft items globally.” That is certainly not a far-fetched dream since Ms.Nouza has already grabbed eyeballs as a record holder of maximum tutorials of handmade items uploaded on youtubers, in the Indian Book of Records. In fact, she’s among the top 20 entrepreneurs of India as published in the Success Diaries Magazine.
To know more, visit –
Instagram – https://www.instagram.com/crafty_nouzie/
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