The pandemic created a whole new trend of Do It Yourself beauty experiments. People rediscovered “grandmother’s formula” or experimented with “self-created” beauty mixes sourced from the myriad of DIY videos floating around in cyberspace. Some formulas worked and some, of course, were the cause of hilarity and at times a bit damaging.
What this also created was a new found enthusiasm for self-care, which translated into a sudden uptick in the market for DIY beauty products. People were looking for convenience. More importantly, they wanted a source that could be trusted to deliver professionally formulated, organic beauty products that meet international standards of safety and performance. This was precisely the gap that Blu Essentials stepped in to fill.
With the strong backing of its parent company Natures Indulgence, which has an excellent track record in the results driven beauty industry, Blu Essentials has created an online portfolio packed with high quality beauty products.
Blu Essentials – Because beauty and self-care is serious business
Blu Essentials is the vision of Vishal Baid who is also the founder of Nature’s Indulgence, a company founded in October 2020 with a modest investment of INR 200,000/-. The company has extensive production experience and enjoys an excellent rapport with Skin care and Hair care professionals. It has also nurtured a strong business network catering to more than 3000 beauty salons, spas and skin doctors across India.
Noticing the growing trend of DIY beauty products, Vishal decided to spin off a brand new business vertical called Blu Essentials. This venture is structured as an online business model and it has invested in building a full-fledged ecommerce portal https://beautydiy.in/ to enable customers to find quick and convenient access to its product portfolio.
Says Vishal Baid. “Blu Essentials in a nutshell, is a highly organized and professional business proposition. It is our first “Direct to Customer” selling model which aims to retail an entire range of beauty and self-care products. Keeping the informed choices of our valued customers in mind, these products are formulated using pure and natural ingredients and very high actives.”
This dynamic portal is now a virtual showcase, where customers can come and surf at their convenience and choose from a wide range of totally natural and organic beauty and self-care products.
Blu Essentials offers Body Wash, Face Wash, Gold Cleansing Gel, Hair Wash, Serums, Fairness Night Crème, Spf, Hair Serums, 100% Pure Argan Oil, Pedicure and Manicure Kits etc. More products are in the pipeline.
Every single product is benchmarked to meet the high professional standards that beauty salons demand. There is absolutely no compromise on ingredients or the integrity of manufacturing and packaging.
Blu Essentials – Going forward with innovation and ambition
Today, there is a whole new customer segment, cutting across gender and age, who are willing to experiment with DIY beauty products. Blu Essentials is working towards formulating innovative products that meet the varied expectations of this discerning and growing customer base. With ambitious plans to be positioned in the top 10 brackets of online retail brands for skin and hair care products in India in the next 5 years, Blu Essentials is working towards winning and retaining customer approval and looking for constructive feedback, to keep adding value to its product portfolio. Growth is beautiful and Blu Essentials knows it!
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Instagram – https://www.instagram.com/blu_essentials/
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