Behind the Scenes of an Influencer’s Success: The Story of Dollie Solanki

In a digital era fueled by creativity and connectivity, the number of influencers continues to soar, as individuals embrace the opportunity to share their passions, expertise, and stories with a global audience.

The life of an influencer looks glamorous to many consumers of social media but when you meet Dollie Solanki the owner and brand ambassador of the extremely popular IG page THE BOMBAY BRUNETTE, she makes you realize that being an influencer demands more than just looking cool, well-dressed, and beautiful.

Digital Content Creator at The Bombay Brunette, Head of Marketing at Dragon Hill Lifestyle, Reels Rockstar, Blogger, YouTuber, Creative Soul, Multi-Tasker, and Momfluencer – Dollie wears many hats!

As a first-generation blogger and new-age media entrepreneur, she has painstakingly nurtured her page THE BOMBAY BRUNETTE, which earlier was called IndianShringar, and today notched up an astounding 112K followers who trust her recommendations and advice.

Dollie has been consistently ranked high among the best Beauty Bloggers in India. She won the very prestigious Best Beauty & Skin Blog of India Award at the WIN15 Blogging Awards. She was also featured among the Reels Rockstars in Instagram’s Born On Instagram Program, Class of 2021.

Acknowledging her own responsibility towards her fans and follower Dollie has a strict principle of FIRST TRY THEN RECOMMEND.

Her Instagram feed is filled with candid and sincere brand endorsements on modest fashion, easy-to-recreate makeup looks, genuine skincare content, and family travel destinations. The brand collaboration portfolio for beauty and makeup products ranges from Lakme, Beauty Concepts, MAC, Dabur, Nykaa, The Body Shop, and more. The experiential travel list showcases The Deltin Daman, The Tamara Coorg, Goa Marriot Resort, Nimba Nature Cure Village, Gujarat, and Cordelia Cruises, etc.

Dollie makes another pertinent point when she shared, “My age is my advantage because I can understand the challenges of skincare or makeup that comes along with aging, such as fine lines and puffiness. A majority of my audience are those who face such issues so they relate to me better.”

Creating professional relations that deliver winning collaborations

As a key influencer on social media in her chosen verticals of expertise, Dollie respects and understands the time, money, and effort that a client has invested in nurturing a brand. As a promotion specialist, Dollie works closely with the brand team to understand the intricacies of its offering, the target audience, and what customer touchpoints need to be highlighted.

THE BOMBAY BRUNETTE page is a reflection of all the hard work that goes on behind the scenes, to create a look and feel that is genuinely engaging, truthful, and delivers results that the clients are expecting.

“Managing my business profile as an influencer is all about the trust and the responsive relationship I have nurtured with my followers. I realize that I have a responsibility towards them and the brands I represent. My collaborations are therefore always about creating a win-win relationship for everyone.” Shared a smiling Dollie.

So, the next time you come across an influencer like Dollie Solanki, remember that their journey is built on a foundation of hard work, integrity, and a genuine desire to connect, inspire, and make a positive impact in the lives of their followers.

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