Baggin’ Success: The Rise of Funk for Hire: A Direct-to-Consumer Fashion Luggage & Bag Brand

When curious and creative minds come together it is a surefire recipe for something amazing to be created. This is exactly how FUNK FOR HIRE was born. Three design school friends Vaishali, Wenicia and Shemanti, always had this “owning a fun label” tag somewhere on their minds. After working a few years in corporate, they quit their jobs to revive their dream of owning a label they always dreamt of. In 2010 with an investment of INR 30000/- the trio finally started FUNK FOR HIRE.

The addition of business partner Preeti Nair, made for a great team of women founders with the right balance of passion for design & business.

With a business model that initially functioned as an apparel label, in 2017 the product line gradually pivoted towards becoming a fashion luggage & bag brand. It was here that the creative expression of the brand was given full rein. The designs traced a path that walked on a blend of contemporary aesthetics, high function as well a certain attitude that made them stand out. The handcrafted range soon gained a lot of traction and FUNK FOR HIRE products made their way to the pockets and shoulders of over 50000 happy customers till date.

Funk For Hire is highly inspired by the diversity, vibrance of color and other elements found in India. We are inspired by what we see around us in India & in turn develop prints that highlight the fun & humour aspects- thus connecting a chord with our customers. The design team therefore constantly and successfully weaves in motifs, colours, shapes and forms that represent India. Indian Mela scenes, musical instruments, the bharaat horse, even the Indian pop art seen on the old Matchboxes, or nostalgic take on our school days with Origami, all come together in the form of prints that make the products fun, edgy & coveted

Funk For Hire offers cruelty-free vegan leather & cotton canvas products that are handcrafted & completely made in India. On the conscious side of the business, they ensure there is minimum wastage of material wherein smaller products are made from the leftover material. Their products range from wallets in different prints, shapes and closures to Spacious, compact and trendy, drawstring sling bags. A wide range of printed Laptop bags in various styles including sling bags, hand bags and convertible backpacks that are spacious with secure compartments, slots and pockets for storage provide for fun, functional & trendy options. Accessories like mouse pads and laptop sleeves are available too.

Designed for everyone who values space & organization in a compact manner while carrying something fun & vibrant that resonates with their style, be it college students, working professionals or anyone who wants to make a statement- Funk For Hire is the brand for you. Combo offers that include a mix of products make for excellent Gifting options.

Their products are thoughtfully designed, keeping in mind the daily requirements & usage- durability, quality & strength is given utmost importance.

So if you want to turn up your style quotient and carry money or your work tools in style, you now know where to head to! Yes, go vocal for local!

The aim is to be the Go-To brand catering to all your carrying needs, adding fun & functionality to help carry your world with ease.

Underlining this growth story is a statement by the founders “As a women-owned business, we are committed to women empowerment as we believe in giving more women a chance to have financial independence & security.” In line with this commitment, Funk For Hire has built one of their manufacturing units with women completely running the show and building these amazing carry-alls.

Funk For Hire plans to expand their product categories, grow their online presence & eventually be present in offline retail spaces as well.

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