Zal From Benaras: A Journey to Preserve India’s Banarasi Legacy

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Sarees are the closest you can come to celebrating India’s rich legacy of culture and heritage, carefully preserved and promoted by women folks of every Indian household. This land of diversity and inclusion offers different varieties of sarees, each unique in terms of its history, place of origin, designs, patterns and overall aesthetics. But how can we talk about sarees and not mention the exquisitely crafted Banarasi silk sarees.

Considered one of the finest sarees in India, Banarasi sarees are six yards of sheer elegance, known for gold and silver brocade (zari) crafted with intricate floral motifs, beautiful embroidery and fine silk. No wonder, their popularity has soared with time. Launched in August 2020 by Gazal Jaiswal, Zal from Benaras presents to you gorgeous Banarasi sarees that are pure, authentic and truly one-of-a-kind. The handwoven Banarasi masterpieces stand out for their skilled craftsmanship, beautiful color combinations and alluring look.

Taking tiny steps in the direction of her dream

Gazal’s tryst with traditional sarees began during the uncertain times of Covid pandemic. Although she had always wanted to pursue fashion designing, somehow Gazal ended up doing MBA in Finance. The Benares-based entrepreneur eventually decided to chase her dream. That’s how Zal From Benaras came into existence. The immense support from her husband during the launch of her brand, helped Gazal a lot during the start. The brand is growing at a steady pace and will most probably collaborate with Ajio by putting up its products for sale on the shopping portal.

Home to precious Banarasi weaves

Zal From Benaras offers a wide range of handwoven, pure Banarasi sarees adorned with glorious zari patterns, intricately delineated in delicately balanced colors for that perfect regal look. The brand strives to retain the charm and grace of Banarasi sarees while giving each piece a contemporary touch.

Here you get authentic Banarasi classics with charming motifs in traditional bright colors. You can opt for pure khadi georgette sarees embellished with gold zari floral jal all over the body as well as the border and pallu. Try out the quintessential pure katan Banarasi classic enhanced with floral katha jal and zari.

The startup manufacturers Banarasi sarees with a fusion look so that you can carry them with ease, anytime, anywhere. The local markets charge exorbitant prices for a Banarasi saree, with weavers usually taking 20-30 days to weave a piece.

But here at Zal From Benaras, the prices are pretty reasonable and the delivery period much shorter. The brand has already caught attention of bloggers and influencers who are flaunting their favorite pieces from its collection. In the absence of a physical store, customers can place orders online through its website and Instagram.

Roadmap for the future

Zal From Benaras has created quite an impact within a few months of its launch. Gazal aims to take the brand to greater heights, opening a physical store and creating a strong buzz about the startup. The focus is on creating products of quality and value that will uphold the rich history of Banarasi sarees.

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