There are so many elements that add to the vibe of a home. The home linen category is one medium of choice for people to enhance the look and comfort of their homes.
There are so many elements that add to the vibe of a home. The home linen category is one medium of choice for people to enhance the look and comfort of their homes.
Jasmine shares a very fascinating insight about her products, “We are not a business that simply sells bedspreads or bedsheets. We offer our customers an avenue to invest in things that beautify their homes and experience what high-quality comfort is all about.”
Today CRIMSON BLUZ is a brand of stature offering premium home essentials. They offer a designer collection, bridal collection, pure cotton and pure silk bedspreads. On sale is a delightful range of bed sheets, bed spreads, pillow cover, cushion covers, throws, towels and more. Classy home sets i.e. bedsheets packaged with 2 silk cushion covers, 2 embroidered cushion covers and 1 embroidered throw is a bestseller. Towel sets in three different printed ranges are quite popular too. Cotton bedsheets too get sold out in a jiffy.
All the linen comes in a very high thread count of 500 to 900 and completely suitable for machine wash. The bedsheets and bedspreads are all available in king size so no worries about fitting. Along with it is the assurance of No shrinkage – No fading -No colour loss.
One outstanding factor of home linen from CRIMSON BLUZ is that each product is available as a single piece only. So what you get is total exclusivity in design and color combination!
A success story about how it is never too late to follow your passion
Jasmine Patel founded her enterprise CRIMSON BLUZ at the age of 55. An immigration and foreign education consultant by profession, she ventured into this line because she always had this deep-down passion to do something on her own. By diligently understanding the process and also working to understand the market and customer tastes she built up her venture from scratch and today is well known in the city of Pune and other places where she exhibits regularly.
The Future Looks Comfy!
CRIMSON BLUZ approaches the marketing of its entire range of premium bedspread collection, with a strategic and smart mix of exhibitions, digital media as well as offline sales. “
“Exhibitions are the primary source of our direct connect with our customers and we participate in a lot of home products exhibitions and pop-up events, where customers can touch, feel and actually see the quality we offer.” Said Jasmine.
Social media has also helped pushed the brand into becoming more visible and accessible to new customers which translated directly into a measurable spike in the brand recall as well as sales.
CRIMSON BLUZ delivers across India and internationally too. The ambition now is to nurture it as a serious brand in the home linen segment and envisage to reach the maximum households.
Click here https://www.instagram.com/crimsonbluz/?igshid=YmMyMTA2M2Y%3D
https://www.facebook.com/CrimsonBluz?mibextid=LQQJ4d to choose something that will make your home feel more welcoming!
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