Keerthana, like any other fashion entrepreneur, is committed to developing the best in women’s apparel with her business VIVRE by Keerthana. As a young lady herself, she has designed a label that embodies a carefree, breezy aesthetic, with vivid colors and stunning silhouettes. As a result, ladies from all walks of life are beginning to approve of her brand more and more.
But there is another very important facet of the brand that needs to be mentioned and perhaps it is something that has a more lasting impact.
At the heart of the brand lies a fervent drive for empowerment, a vision driven by Keerthana’s passion to uplift other women. Her mission? To not only create jobs but to provide opportunities for young women to support their families. Thus, the genesis of this brand was not just about fashion, but about fostering a community of empowered individuals.
What sets this brand apart is its unwavering commitment to quality. Each product is meticulously crafted from the finest cotton, ensuring comfort and style go hand in hand. But it’s the intricate embroidery that truly steals the spotlight. Every stitch tells a story, meticulously handcrafted to perfection, ensuring that each piece exudes an aura of elegance and charm.
This isn’t just fashion; it’s a movement. It’s about celebrating the artistry of handcrafted garments while empowering women to embrace their strength and independence.
A collection that makes every garment a statement
“I strive for two things in design; simplicity and clarity.” These words from Keerthana the founder of the brand VIVRE by Keerthana eloquently sums up the beautiful ethos of her fast- growing fashion brand.
Step into the enchanting world of VIVRE by Keerthana, where tradition meets modern elegance in a symphony of handloom creations. Using luxurious fabrics like Mul Cotton, Organza, and other skin-friendly textiles, VIVRE brings forth a collection that resonates with the essence of timeless artistry.
From the intricate beauty of Pichwai to the allure of placement embroidery, each piece tells a story of heritage and craftsmanship. Picture yourself in a breathtaking wedding dress, adorned with delicate hand embroidery, or perhaps in a graceful frock that exudes sophistication and charm.
The repertoire boasts Mul Mul Cotton dresses and swirling Anarkalis, all adorned with the pièce de résistance: hand embroidery. Whether it’s a Lavender frock embellished with pearl embroidery or a Russet brown flared gown adorned with cut dana hand embroidery, each garment is a masterpiece of elegance and style.
But what truly sets VIVRE by Keerthana apart is its versatility. Vibrant colors breathe life into each creation, making them suitable for any occasion – be it casual wear, office attire, or a glamorous soirée. And the best part? Customization is key. From the cut to the fall, and even the embroidery, VIVRE ensures that every garment is tailored to perfection, reflecting the individuality and style of its wearer.
With VIVRE by Keerthana, elevate your wardrobe with pieces that not only captivate but empower, leaving a lasting impression wherever you go.
Harnessing design excellence and smart marketing to achieve business growth
In August 2022, VIVRE by Keerthana burst onto the fashion scene, fueled by a passion for offering top-notch, customized, hand crafted dresses at unbeatable prices. With an eye for captivating designs and impeccable finishes, Keerthana quickly won over clients across India, cementing her status as a designer and her brand as a household favorite. Using the extensive reach of social media Keerthana is connecting with prospective customers and taking the brand toward new milestones of growth.
Drawing inspiration from her work experience with other brands, Keerthana has undergone a transformative journey, acquiring invaluable insights and expertise along the way. The brand’s initial six months were dedicated to strategic investments, paving the way for a robust foundation and setting the stage for future growth and prosperity. Now, with momentum building and promotional endeavors in full swing, VIVRE by Keerthana is experiencing a consistent uptick in orders, marking an exciting phase of expansion and opportunity.
Click https://www.instagram.com/vivre_by_keerthana?igsh=MWR6aW5hMTE3bGZ4cA%3D%3D to ramp up your wardrobe with some stunning casual and occasion wear.
To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/