The lockdown has surely proved to be an incubator for startups as it has spawned numerous businesses. From professionals to students, housewives to graduates, everyone has been inspired to dip their toes in the waters of entrepreneurship. All you need is a great idea and the perseverance to get you going. One such determined individual is Sunanda Dutta.
It has been said that one man’s trash is another man’s treasure and she has been successful in converting trash into treasure through her creative vision. At the age of 32, she was looking for a business idea that would help her channel her creativity while also providing an effective solution to discarded items. Right in the midst of the nationwide lockdown with a capital of Rs 15000, she started her brand Sunanda’s Creations that provides decorative home décor products made from waste materials. She had always been inclined towards art and craft since birth and the need to start her own venture after the birth of her child, pushed her to give her creativity a physical manifestation. She also had the desire to stay away from the corporate rat race.
Reuse and Restore
“Indian handicrafts are generally beautiful in look but quite expensive in price and affordable to only a certain section of customers. However, with Sunanda’s Creations, everyone can own a piece of Indian handicrafts without burning a hole in their pocket,” she says. One of the most unique qualities of the brand is the intricate attention to detail and vast versatility that is inherent in each of its products. Be it used wooden spatula or used mugs each item undergoes a makeover and finds a place at Sunanda’s Creations.
With an aim to promote the rich heritage of Indian arts and craft, the brand undertakes custom orders and seeks to give clients exactly what they envision. This has helped the brand create a loyal fanbase and ensured repeat orders. With a wide range of products including designer kettles, mandalas, decorative bottles and many more, she has surely been bitten by the creative bug.
Rooted in Culture
The brand is based in Bangalore, but aims to expand all over the country and eventually go global. Since the brand promotes Indian arts and crafts, it is a wonderful addition to the Make in India initiative. From production to distribution, marketing to sourcing each product has its roots in India.
She has a strong support system in the form of her encouraging husband and understanding family. She holds a 7 year diploma in art and craft and is a self-taught entrepreneur. Her MA degree in History has provided an invaluable knowledge on the rich history of Indian arts and crafts and its use in modern day products.
She says “I am thankful to my friends and family who have fostered confidence and passion in me to work hard and pursue my dreams without any boundaries. Thank you so much for believing in me and supporting me! Thank you for your unwavering support, your countless sacrifices that have opened many doors for me to grow and succeed. My goal is that I want my art to touch people’s hearts. Seeing my customer’s happy, makes me want to work harder every day.”
To know more, visit –
Website – http://www.sunandascreations.com
Instagram – https://www.instagram.com/sunandas.creations_art/
Facebook – https://www.facebook.com/Sunandas-Creations-103900528272106/
Link to Zee Bangla program -Didi No 1 – https://www.zee5.com/tvshows/details/didi-no-1-season-8/0-6-1230/didis-talk-of-their-success-in-exams/0-1-manual-4po26jedv0h0
To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/