Old Is Gold – Antique Jewellery Collection Gaining Traction
Indian markets are driven by the Millennial Age. With time, the mindset of the people has changed from buying jewellery as an investment to jewellery for different occasions. Fashion, like the jewellery market, goes in cycles and many styles of antique jewellery have been making a comeback lately. Antique jewellery is preferred for its outstanding craftsmanship, design and charm. People usually wear it for special occasions and traditional festivals. Craftsmanship is known for its precision and care. Traditional motifs abound in this type of jewellery and the designs are inspired by bygone eras.
Bringing such grandeur and nostalgic collection through its abundant jewellery range is a Bangalore-based startup launched in December 2022 by Vinitha called the “Laura Designs”.Offering its much sought-after raw stone collection, antique & classical collection, pearl range, and traditional jewellery – with amazing colours, in brass, silver or gold plated textures, it surely adds that oomph to any outfit. Their earrings (danglers, cuffs, hoops, studs) neck pieces, choker sets, rings & bracelets can surely fascinate any jewellery aficionado.
Meet The Brand That Carved Its Unique Space In Jewellery
The market for imitation jewellery is saturated with many competitors and reaching a wider customer base with limited funds was initially a challenging part for “Laura Designs”. However, passion, hard work and perseverance helped Vinitha to showcase her products with all the more glitz & glam, style & elegance, quality & affordability. She always carried the inner flair for jewellery designing & giving a mould to her designing passion, she finally launched her brand Laura Designs when she was around 35 years with an investment of 30k. The most appealing part about the brand is the fine quality of the jewels & the unique & robust packaging it brings to its customers.
The Growth Leap In A Short Span Of Time
Presently the brand sells in the offline space through exhibitions at events, residential areas and apartments. Though the brand is widely popular in its base area-Karnataka, it wants to enter into an offline store format in Tamil Naidu, Kerala & be a recognised name, especially in South India. In the online space, it operates through its website, Instagram & Facebook page. In a mere span of a few months since commencement, the brand has fulfilled 400 orders to date & its key strength lies in customer loyalty through repeated purchase demands and word-of-mouth referrals that generate leads for its Instagram page. It envisions to offer premium quality jewels at an affordable price and to augment its sales volume to at least 1000 orders per day.
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