Indian ethnic wear has always held a special place in the hearts of fashion enthusiasts. With its vibrant colors, intricate designs, and cultural significance, traditional attire such as kurtas and suits reflects the rich heritage of various Indian states. Kurta Ghar, founded by Sidhi, is a brand that seamlessly blends these cultural elements with a contemporary approach. Launched in January 2022, this Jaipur-based startup celebrates the beauty of Rajasthan through its handcrafted suits adorned with Gota Patti and Zardozi work.
The Story of Kurta Ghar and Its Founder
Kurta Ghar is a testament to following one’s passion, founded by Sidhi, an IT engineer turned entrepreneur. After seven years in IT as a senior sales head, Sidhi took a leap of faith in 2020 to pursue her love for colors and artistry. A skilled watercolorist with over 25 years of experience, she draws inspiration from her passion for painting, particularly coffee and watercolor artworks.
Recognizing the admiration for traditional Rajasthani crafts among people in cities like Mumbai and Indore, she started Kurta Ghar at the age of 31 with an initial investment of just ₹7,000. Sidhi’s deep-rooted love for art and culture shines through in every piece crafted by her dedicated team of artisans. Today, the brand is synonymous with vibrant color combinations and authentic craftsmanship, making it a favorite among customers worldwide.
Craftsmanship Meets Accessibility
Kurta Ghar specializes in unstitched suits that reflect Rajasthan’s timeless artistry. By working directly with skilled artisans, the brand ensures that every piece showcases exquisite Gota Patti and Zardozi work, making them both elegant and affordable. Despite fierce competition, Kurta Ghar has managed to stand out through its commitment to customer retention and delivering high-quality products at minimal prices.
The startup has witnessed remarkable growth, evolving from receiving just 15 orders per month in 2022 to catering to over 300 monthly orders currently. Having served more than 10,000 clients globally, the brand has cultivated a loyal customer base, with many returning for its unique offerings.
A Vision for Nationwide Recognition
Sidhi envisions Kurta Ghar becoming a household name across India. While the brand has already gained recognition globally, the focus remains on expanding its reach within Jaipur and beyond.
Over the next five years, Sidhi aims to establish Kurta Ghar as a leading brand in the ethnic wear market, ensuring that more people can embrace the beauty of Rajasthani culture through her creations.
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