What makes parenting so overwhelming is the abundance of “expert opinions” yet the lack of a genuine one. Young parents today want the safest and highest quality products for their children but find it difficult to get authentic and pure organic clothing in India. Most of these products contain harmful chemicals that cause toxicity in a baby’s body.
Here’s where Greendigo Organic Clothing chips in. Launched in August 2019 by sisters Meghna Kishore and Barkha Bhatnagar Das, Greendigo provides parents with a sustainable and healthy alternative for their babies through its organic cotton babywear brand. It focuses primarily on safe clothing, thoughtful designs, fresh colours, cutesy prints, cosy comfort and long-lasting quality while ensuring impractical designs and harmful chemicals are kept at bay.
And what exactly Greendigo aims to achieve?
Greendigo strives to create a world where every baby can grow and thrive in a safe and chemical-free environment while also promoting responsible and ethical manufacturing practices. Its mission is to design and produce high-quality organic cotton baby products that are safe, comfortable and stylish. As Meghna points out “We are committed to using only the purest and most natural materials and strive to work with suppliers and manufacturers who share our values of sustainability and ethical practices. Here, we aim to promote a healthier and more sustainable lifestyle for families who inspire positive change in the industry.”
Beginning of an entrepreneurial journey
As ardent believers in the art of mindful living, sisters Meghna and Barkha embarked on a journey that aligned with their shared conviction that sustainable products can be cleverly designed, to ensure they’re long-lasting, and easy to maintain while being stylish and luxurious. The sisters had a long stint in the corporate world with considerable work experience in the US for over 15 years.
However, there came a time in their lives when they felt the need to find non-toxic and safe clothing for Meghna’s premature baby. That’s when the enterprising duo recognized the white space existing in the domestic market.
Thus, they decided to build a brand of portfolio design clothing of organic babywear and nursery essentials that would be safe for babies and convenient for moms. With an unwavering commitment to safety, quality, comfort, attention to detail and sustainable manufacturing practices, Greendigo was born.
Greendigo: Where quality and comfort seamlessly merge
Greendigo provides a wide range of safe, soft and gentle organic cotton clothing and nursery essentials, catered to premature babies and 0- to two-year-olds. Unlike those itchy labels that cause skin irritation, Greendigo products are gentle on sensitive baby skin and soft as a mother’s tender touch. They are thoughtfully designed with snap buttons for quick and easy diaper changes, detachable pacifier holders to maintain hygiene, seamless stitching to avoid irritation, a safety tab to prevent the zipper from hurting baby’s delicate skin, built-in mittens and footies to prevent scratches & keep baby warm and comfortable, anti-slip footies to keep babies safe and adjustable styles that are designed for growth spurts.
Say goodbye to harmful pesticides, GMOs, artificial fertilizers, toxic chemicals, and dyes with Greendigo’s GOTS (Global Organic Textile Standard) certified organic cotton products including snuggly blankets, the cutest bibs, adorable onesies, the softest cot sets, gentle body suits and so much more. Sizing is inclusive keeping in mind the fast-growing bodies of babies.
Shipping is available across India and abroad. All of Greendigo’s products can be found online on the Greendigo website (https://greendigo.com/) as well as on all major shopping platforms like Myntra, Amazon and more. With over 25000+ customers, Greendigo is on its way to becoming the most trusted brand for young millennial parents who want only the safest chemical-free products for their children.
What lies ahead for Greendigo?
The brand is already creating waves with its safe & organic babywear, eco-friendly sustainable approach, innovative designs, recyclable packaging, attention to quality and seamless online shopping experience. When asked about future goals, Meghna explains “We have a two-prong growth strategy of being present where our target audience is along with the introduction of new product categories and styles to fully capture a baby’s wardrobe.”
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