“Saree is the epitome of poise, grace, and beauty.”
Indian Sarees, Timeless & Evergreen Of All Times
Indian clothing is reflective of its ethnicity, cultural traditions, climate and geographical topography. The rich history of India is reflected in its clothing, which is characterized by intricate designs, embroidery, and a range of fabrics that are unique to the country. When we talk about traditional Indian wear, we often talk about the saree that resonates with simplicity and sophistication. Be it an office party, or a friend’s get-together-meet, a saree is an attire that is suitable for every occasion and every festival. From the ancient era to the age of technology, the saree has never become obsolete and still has a great place in the fashion industry. It is an attire that’s elegant, sober, beautiful, and stylish. Talking particularly about sarees, chiffon sarees are indeed timeless classics! The Chiffon fabric has been a popular piece of cloth that has captivated one and all. One of the primary reasons for the popularity of chiffon sarees is their elegance, exquisite drape and lightweight texture. The fabric can also be dyed in a gamut of colours so there is a chiffon saree for everyone. Bringing such colourful, ethnic vibes to every woman’s wardrobe is a Bhindar (Udaipur) – based start-up “Veerambika” (From the house of Bhindar).
Veerambika- Where Traditions Meet Modernity To Create That Unforgettable Regal Charm
Rajasthan is a state of royalness, grandeur, hospitality and ethnicity. Launched by a 26 –year-old promising womanpreneur Jyoti Kunwar Bhindar in July 2021, Veerambika is a brand that specializes in Chiffon and tissue sarees with beautiful handmade work on them. From intricate designs of jal work, and cutwork to gotta-patti and zari embroidery, lacework, sequins and adorable tassels and motifs all add that punch of elegance, charm & delicacy to its collection. The brand is surely an answer to all those modern yet traditional individuals looking for rare designer pieces. The uniqueness of their collection lies in the premium quality, evergreen handmade designs with platinum or double diamonds in vibrant colours of chiffon & tissue sarees.
Talking about her journey to entrepreneurship, Jyoti Bhindar shares, “My mother-in-law has been exemplary with her handmade work & designs and she helped me with colours and variation on fabric. She has been an inspiration and guide in bringing up the brand from ideation to market launch.”
The brand is presently operational in the online space with orders being served worldwide through its Instagram and Facebook page. It has happily fulfilled 400 orders to date and aims to expand its collection and customer reach in the coming years.
Instagram Link: https://instagram.com/veerambika_bhindar?igshid=YmMyMTA2M2Y=
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