“When the world wears out and society fails to satisfy, there is always the garden.” ~ Minnie Aumonier
Gardening is the closest we can come to experiencing the beauty of nature without stepping outside the comfort of our homes. While planting a seed into the soil, it’s not the seed you nurture but your own soul. In fact, your outlook towards life changes as you learn to tend to your own garden with love, care, patience and excitement.
Launched on 15th January 2021 by 25 year old Prashish, ecomaalee (PSI Excel Exports) is a brand new enterprise that aims to enhance your gardening experience by replacing plastic pots with jute pots. Besides being environment-friendly, jute pots prevent the possibility of leaching chemicals into the soil over a period of time. So, the soil remains safe from toxic chemicals thus ensuring timely blooming of your beloved plants.
Planting the seed of a startup
The pandemic altered our lives in ways we could hardly imagine. Many of us discovered our inner strength while dealing with this unusual crisis. Long before he knew what he wanted to become, Kolkata-based Prashish fell in love with the quiet beauty and tranquility of the outdoors.
However, it was during the lockdown period of unrest and isolation that he began to think of ways to revamp the age-old practice of gardening. He “wanted the best alternative to go up with his passion for gardening.” When he couldn’t find the best option, the then-24-year-old Prashish came up with his own idea of jute pots and decided to launch his own startup with a sum of approx 5 lacs.
Jute all the way
ecomaalee (PSI EXCEL EXPORTS) is a company that began its journey by making pots out of jute since as a material, jute is biodegradable & recyclable.
Jute pots are lightweight, unbreakable, friendly and hazard-free. They’re available in a variety of colors, design & patterns, all of which seem fetching as garden decor as well as home decor. They’re also quite reasonably priced as compared to plastic (hazardous) & clay (heavy, expensive & breakable) pots.
The brand is slowly expanding its reach by spreading its services all over India. Prashish gladly declares how ecomaalee (PSI Excel Exports) has already started amassing somewhere between 200 to 300 orders a month.
Before signing off
After all, who can resist the temptation of these alluring and affordable jute pots that aren’t just easy on the eye but also on the pocket. Prashish feels encouraged witnessing the overwhelming response from his customers and is determined to work harder to take his startup to greater heights. As they say “A building is only as strong as its foundation.” With superior product quality, professional conduct and impeccable service, there’s no looking back for the brand and its charismatic founder.
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To read more startup stories on The Business Press, visit – https://thebusinesspress.in/category/startup-stories/