Personalized Gifts & Home Décor Business Gaining Momentum Amidst Changing Customer Preferences
One of the key factors driving growth in the gifts and home décor market is the rise in demand for seasonal decorations and growing gifting culture. New tools such as Pinterest and the abundance of design blogs have contributed to this growth as well. The market has been witnessing a high demand for gift, novelty, and souvenir retailers. Specialty gift stores majorly offer gifts that are crafted by local artisans creating that sense of differentiation and personalization.
Popular trends such as gold and other metals, organic materials such as reclaimed wood, cleaner, sleeker design presentations, transitional styling are just a few current trends in home accents that consumers are enthusiastically embracing. Individuality and the urge to express one’s own style is another visible trend. Consumers like to give their interiors an individual touch and therefore, options to personalize objects are becoming more and more popular. Furthermore, as customers become more and more environmentally-conscious, eco-friendly products also become a key element in home decor.
One-Stop Solution For All Your Gifting & Home Décor Needs
Cchand Craaft Room, an Ahmedabad based start-up is an online store offering eclectic home accessories and gifts to consumers wanting to create a personalized home environment. It curates occasion specific gifting solutions, home décor items and accessories in versatile designs, vibrant colors and classy look. Founded by Neha Jain in 2018, the brand offers mesmerizing personalized gifts, theme-based return favors and exquisite decorative items in brass, silver and other materials. Their flashy party wear clutch & potli bags or sustainable cane bags, utility organizers and storage containers for daily purposes are all eye-catching. From fanciful trays and snack bowls, platter plates to cutlery holders, puja thalis and diyas to table centerpieces, there is probably everything one could think of to adorn their home interiors.
Talking about the journey since inception, Neha shares, “I always carried the passion & will to start a business that could empower me and channelize my designing skills in the right direction. With an initial investment of 10k, I launched my brand at the age of 34 years with all vigor and fervor.
The brand has won accolades in the Best Home Décor Category by KonnectWomen, an online womenpreneurs network building platform.The USP of the brand lies in the myriad variety of premium quality products it has and the customer centric approach it brings to the table. The brand presently sells through online platform and exhibitions. It has happily served 2000+ customers so far and envisions to expand its footprint & geographic reach.
Facebook link: https://www.facebook.com/chandcraftroom?mibextid=LQQJ4d
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