ANAYDARA BY GUNJAN – This contemporary Indian wear brand is breathing fresh life into the ethnic wear market.

    Every artist has a medium to express themselves. And it is through this medium that they build their own unique style and also attract their own special class of clientele. When it comes to fashion for women, it is the designers’ unique signature, the fabric and other embellishments that make a designer’s work instantly recognizable.

    Take the example of Gunjan Wadhwa Gogia founder of ANAYADARA by GUNJAN – a fashion portal that has created a beautiful niche for itself, by creating exclusive handcrafted fashion wear for women, by blending the luxurious flow of velvet with exquisite hand embroidery.

    Having completed a fashion designer course from Pearl Academy, Gunjan started this enterprise after graduation. But in 2020 she rebranded it and launched it professionally on Instagram and the rest as they say is history.

    ANAYADARA by GUNJAN is today a favorite online haunt of those looking to up their fashion quotient, by choosing to flaunt fashion wear that is an imaginative play of a velvet collection, fused with a variety of traditional hand embroidery techniques.

    Exquisite, intricate and classy… every single outfit expresses timeless and eloquent fashion….

    One glance at the collection and the evocative theme, and a woman will discover and appreciate the sheer artistry at work here. The simplicity of the silhouettes are so endearing, the fall and fit are ultra-chic and the hand embroidery evokes the artistry of a bygone era of sophisticated elegance.

    As you scroll through the portal let your fashion sense be enchanted with the NASREEN collection of an A-line kurta paired with palazzos handcrafted with signature dori embroidery. Take your pick from the AMIRAAH collection of asymmetric kurtas embroidered in gold and silver zari, paired with palazzos. Also check out the cool vibe of the short jacket embroidered with gold and silver zari, further handcrafted with dabka work, paired with a flared sharara.

    Also look out for “hot off the ramp” bestsellers  – flowy anarkalis with resham embroidery, stitched pleated saree with resham embroidery, embellished sharara with cutdana, straight V-neck kurta with bell sleeves in zari embroidery, black dori embroidery lehenga, emerald kalidaar kurta paired with teal palazzos both handcrafted with dori embroidery in antique gold, velvet kurta paired with brocade cigarette pants and a whole lot more desirable fashion – All guaranteed to set your style quotient soaring off the charts!

    Fashion creations that will transform into trendsetters…

    Having started full-fledged operations just two years ago, ANAYDARA has steadily climbed the fashion graph, scoring high on style, grace, finish and uniqueness of fabric.

    “What I am doing right now, is focusing on making the brand offering more enticing and bringing in more variety in styling and execution. A strong online presence with a soon to be released website is also in the pipeline. “Shared Gunjan.

    Having fulfilled a remarkable number of orders over a short period of time, ANAYDARA by GUNJAN is well entrenched in a unique niche, creating coveted and trendsetting fashionwear for the woman of today and tomorrow!

    Click here https://www.instagram.com/anaydara/?igshid=YmMyMTA2M2Y%3D to give yourself the perfect excuse to add some classy, embroidery adorned fashion wear to your wardrobe!

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