Raksha Bandhan is one of the finest, most beautiful cultural traditions in India. A yearly festivity where the love between siblings gets accentuated and grows stronger. The word “Raksha” means “Protection” and the word “Bandhan” means “Bond”. The sister ties a symbolic thread called Rakhi around her brother’s wrist, which signifies her wishes for his happiness and prosperity. In return, the brother vows to protect his sister forever, and then pampers her with gifts.
“The bond between a sister and a brother is sometimes tightly woven, sometimes loosely held, but never broken!” – Anonymous.
Raksha Bandhan falls on 22nd August this year, and The Business Press is proud to spotlight FOUR brands that are helping siblings celebrate the festival better!
Kaarigar Clinic
Founded by Dr. Nilesh Priyadarshi and Noopur Kumari on 1st April 2019, Kaarigar Clinic develops Micro Entrepreneurs among Kaarigar communities to create sustainable livelihood and strengthen their social-economic status and empower them to make villages a better place to work, earn and live.
Kaarigars are very keen to develop their own business but they are unable to do that due to lack of education, resources, business, management and design skill. Millions of Kaarigars work in the Craft Sector, overlooked by NGOs and Corporates, but there is no major change in their lives. Kaarigars are getting exploited at various stages and are not getting value, recognition and dignity. Kaarigar Clinic is here to make sure every Kaarigar succeeds!
Kaarigar Clinic curates beautiful, handcrafted products from local Kaarigars for every special occasion, and for Raksha Bandhan they have the Raksha Sutra Edition of The Local Gift Box. This box contains everything that you would need to celebrate Raksha Bandhan with immense joy. There’s something in it for the brother and the sister as well. Kaarigar Clinic urges you to extend your care towards the Kaarigar community, by choosing to gift your loved ones the Raksha Sutra Edition of The Local Gift Box.
Currently, Kaarigar Clinic is only working with Kaarigars in Gujarat, but in the next five years, they plan to expand all over India. Their aim is to develop 1000 Kaarigar entrepreneurs, and create livelihood for 1,00,000 families in India.
To know more visit –
https://www.instagram.com/kaarigarclinic/?hl=en
https://www.instagram.com/pabiben/?hl=en
https://www.pabiben.com/products/raksha-sutra/
Moltbox
Moltbox specializes in handmade fashion jewelry for every occasion. They have a wide range of products that modern yet traditional women can choose from.
Akriti Tyagi founded Moltbox on 6th February, 2019. She is an Engineer who had zero knowledge on how to set up and manage a fashion jewelry business. She got the idea of Moltbox during her sister’s wedding preparations. She discovered that having a brand that focuses on Statement Fashion Jewellery, Accessories, Handmade Decor and Festive Bijouteries was the need of the hour. She launched Moltbox through Instagram and then after getting overwhelming response there, she launched the website. Moltbox also has a strong presence on e-commerce platforms. Akriti’s parents have been the biggest motivation and support throughout her journey.
For Raksha Bandhan, Moltbox features the very elegant Kundan Bracelet Chain Rakhi which is unisex. The Kundan gives it a classy look and brothers find these bracelets very attractive around their wrists. The uniqueness of this Rakhi is that it is made out of pure Kundan, and it is handcrafted in chains that are reusable and wearable throughout the year. Moltbox also has a huge Fashion Jewelry range from which brothers can choose from, as gifts for their beloved sisters. As an added bonus, Moltbox has the option for sisters to shower some extra love towards their brothers, by sending a customizable handwritten message inside the package accompanying the Rakhi, and some chocolates as well.
Currently, Moltbox has a very strong social media presence and celebrities like collaborating with the brand. Moltbox wants to be a household name for Fashion Jewelry, Festive Season Shopping and the preferred brand for Handmade Jewelry. In the next 5 years, Moltbox foresees having offline stores in every city.
To know more visit –
https://www.facebook.com/GoMoltbox/
https://www.instagram.com/moltbox
https://www.youtube.com/channel/UC-aq91wkrYL8aROamANRxFQ
Savitri Jewels
Savitri Jewels is a 92.5 Silver Jewelry brand aiming to provide economical and sustainable Silver Baubles that are extraordinarily unique. Their products are made only in 92.5 silver and each product comes with a hallmark.
Siddhi Khandelwal founded Savitri Jewels on 27th June, 2020. She belongs to a family of jewelers, and she was always fascinated with jewelry. After completing her post graduation in Fashion Business Marketing and Merchandising, Siddhi requested her father to take his Silver Jewelry business online, but her dad was skeptical. When the world went under lockdown in 2020, Siddhi clicked a few pictures of Silver Rakhis and posted them on Instagram. The response was incredible. All the Rakhis were sold out within a week. Seeing that, Siddhi’s father felt confident and that is how Savitri Jewels was born.
“Savitri” Jewels – named after her late grandmother, is a new take on silver jewelry inspired by her grandmother’s trinkets. “Badi Mummy” as Siddhi would call her, loved to save every ounce of money she could, so that she could buy jewelry for herself, Siddhi’s mom and for Siddhi. Every piece of jewellery that Siddhi sells is a tribute to her grandmother.
All the Silver Rakhis are meticulously handcrafted in pure 92.5 Silver and come with a hallmark stamp. These unique Rakhis can later be converted into bracelets.
Currently, Siddhi handles everything about the business – social media, photography, branding and marketing – along with her full time job. Savitri Jewels is listed on a few e-commerce platforms and they ship only in India. By the end of 2021, global shipping will be underway and there’s also a plan to open a boutique quaint store.
To know more visit –
https://instagram.com/savitrijewels?utm_medium=copy_link
https://instagram.com/twirlinglunatic?utm_medium=copy_link
https://www.jaypore.com/search?q=Savitri%20jewels&orderBy=-created_at
https://www.theloom.in/jewelry-vendors/silver-whispers/
https://www.thesecretlabel.com/designer/savitri-jewels
NeetiKriti
NeetiKriti is a sole proprietorship founded by Neeti Dilliwar in December 2009. She specializes in handmade products for every occasion. Neeti believes in “Reduce, Reuse and Recycle”, and hence she makes eco-friendly, sustainable, and at the same time unique and beautiful handmade items.
Neeti is an Engineering Graduate and has worked for 13+ years in the IT Industry. She always had a knack for creating art. At the age of 34, she discovered the wonders of “Decoupage” and it changed her life forever. She finally quit her job and focused on creating mesmerizing art.
NeetiKriti specializes in Raksha Bandhan products.
“Rakhi Magnet in a Box”
One designer clay Rakhi with soft cotton thread.
One soft cotton macramé thread Rakhi with beads.
One polymer clay-based Rakhi Magnet Platter to stick the rakhi post-festival as memorabilia.
One Roli, Haldi, Chawal reusable cork bottle.
One chocolate.
“Customized Rakhi Hamper for Brother”
One Designer Clay Rakhi with soft cotton thread.
One soft cotton macramé thread Rakhi with beads.
One handcrafted wooden 2×3 inches Photo Magnet with customized sentiment and to stick the Rakhi post-festival.
One Roli, Haldi, Chawal reusable cork bottle.
One Phone / mini iPad stand.
Set of 3 handmade Camel Milk Soaps spelled “BRO”.
One chocolate.
“Customized Gift Hamper for Sister”
One handcrafted wooden 2×3 inches Photo Magnet with customized sentiment.
One Phone / mini iPad stand.
One Earphone Faux Leather Holder (4-inch circle).
Set of 3 handmade Camel Milk soaps spelled “SIS”.
One chocolate.
NeetiKriti ships worldwide and is currently only available online, but Neeti plans to start her own walk-in store where she can feature handcrafted art of other artists as well.
To know more visit-
https://www.instagram.com/neetikriti/
https://www.facebook.com/NeetiKriti
https://www.etsy.com/in-en/shop/NeetiKriti
https://neetikriti.myinstamojo.com/
To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/