VRPS HANDICRAFTS – This startup is giving international players a run for their money.

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A bag is that indispensable accessory that every woman has to have. Its function is utilitarian, but with time it has evolved to become more of a high fashion statement. Looking at the vast potential of this segment Nitin Sachdeva and Megha founded VRPS HANDICRAFTS in 2018. This enterprise focused on manufacturing and marketing hand embroidered clutches and potlis.

The story behind VRPS is quite interesting. Nitin one day came across a Banjara Bag that was priced at Rs 200/- in the local market. With a little research he was astonished to find the same bag selling for nearly Rs. 2000/- to 2400/- in the markets of France. This really got him motivated. With a modest investment he got a sample bag made and shared a photo of it on Instagram. A client in UK noticed it, gave a bulk order of 3000 bags and that is how the journey commenced. Today VRPS HANDICRAFTS is as trusted wholesale exporter of designer clutch bags & potlis.

The business has evolved to employ a retinue of skilled karigars who with remarkable artistry handcraft each product. The success of this endeavor encouraged the founders to enter the retail market with their own brand SWISNI. The modern manufacturing unit has more than 100 employees and both VRPS HANDICRAFTS and SWISNI are full-fledged independent and successful business entities.

VRPS HANDICRAFTS exports to Spain, France, UK, USA, Australia, New Zealand, Malaysia, Mauritius, Sri Lanka, Canada, Germany, Dubai, etc. Swisni focuses on the domestic market with a range of Clutches, Bags, Jewellery, Clothing and Footwears. Every product is hand embroidered i.e. print embroidered.  Duplication is impossible, because the print base is not easily available.

Embroidered black clutch bag, designer pearl and golden potli, designer banjara boho bag, designer antique shade flap clutch, printed abstract clutch, digital printed clutch bag, floral sequins flap clutch, round mandala embroidered clutch bags, name clutches, both brands offer a a simply irresistible scale of choice in design, finish and pricing.

Smart marketing and presence on leading portals make for a growing client base…

This is the age of social media marketing. A brand needs to be where its customers are and today every customer wants to shop conveniently in the comfort of their own space. Both VRPS and SWISNI have social media marketing handles that have garnered a substantial following. Using the influencer marketing model to great advantage both the brands have attracted Gen Z fashionistas and socialites to pick up its creations. A leading online fashion portal alone generates more than 12000 orders a month for the brands.

All this has encouraged both Megha and Nitin to seriously start thinking of investing in setting up brick and mortar retail outlets across select cities. With innovation and design going hand in hand the product portfolio can only get more interesting and attractive. Thus translating into more sales.

Click here https://www.instagram.com/clutchesbyvrpshandicrafts/?igshid=YWJhMjlhZTc%3D and here https://www.instagram.com/swisni_style/?igshid=YWJhMjlhZTc%3D to pick up your choice of designer bags, clutches and potlis.

To Read more Startup Stories on The Business Press, Visit – https://thebusinesspress.in/

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