In India’s thriving ethnic wear segment, finding garments that strike a balance between tradition, professionalism, and comfort can still be a challenge—especially for working women. While the market is filled with ornate occasionwear, there remains a need for simple, elegant, and well-crafted daily-wear options that cater to women in education, government roles, and other formal workspaces. That’s where Sunehari Dhaga steps in, with a focused mission to provide beautifully made ethnic wear that celebrates tradition while serving the practical needs of everyday professionals.
A Thoughtful Response to a Real Need.
Sunehari Dhaga was founded in August 2023 by Sangeeta Malik, a former working professional who transitioned into homemaking before launching her own brand. After a decade of work in the formal sector, she noticed a lack of suitable ethnic wear options for women who preferred traditional attire but required practicality and modesty for their professions. Observing this gap among peers in government and education, she envisioned a brand that prioritized comfort, affordability, and classic Indian styling.
Inspired by her own experience and driven by a desire to support women balancing work and home life, Sangeeta began working on creating clothing that would suit this niche. The name “Sunehari Dhaga,” which translates to “Golden Thread,” represents her dream of weaving meaningful, empowering garments that reflect the strength and elegance of the women who wear them. It is a brand born from a personal journey and built with care.
Celebrating Indian Textiles with Everyday Elegance.
Sunehari Dhaga focuses on the use of breathable, natural fabrics like mulmul cotton and pure cotton, ensuring all-day comfort and ease of care. Traditional techniques such as hand block printing, tie and dye, and fine embroidery are central to the brand’s aesthetic, offering a rich yet subtle celebration of Indian craft. Their Kota Doria dupattas, with delicate lace borders, add a graceful finish to each set.
The brand’s collections are designed to be practical yet refined, ensuring women feel confident and elegant throughout their day. The garments are easy to maintain, lightweight, and versatile enough to be worn at both work and casual gatherings. By using traditional crafts in wearable, fuss-free formats, Sunehari Dhaga ensures that cultural heritage stays woven into modern life—without the discomfort of heavier, more decorative attire.
A Growing Presence Rooted in Purpose.
In the coming years, Sangeeta Malik envisions Sunehari Dhaga expanding its reach across India. The goal is to establish physical retail outlets in major cities, allowing customers to experience the craftsmanship and comfort of the brand in person. These stores will serve not just as sales points but as spaces that celebrate Indian textiles and promote thoughtful, sustainable fashion.
Beyond physical expansion, the brand remains committed to deepening customer relationships and supporting local artisans. Sunehari Dhaga plans to continue participating in exhibitions and offering tailored support to buyers. With collections like Nandini, which honors the feminine spirit and strength of everyday women, Sunehari Dhaga is steadily building a space in the market where culture, comfort, and confidence come together.
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