In recent years, maternal wellness has taken center stage, with more women seeking natural, time-tested ways to support pregnancy and post-delivery recovery. This shift has led to a resurgence of interest in traditional Indian postpartum care, especially through Ayurvedic nutrition. As modern moms look for chemical-free, holistic support during one of the most vulnerable phases of life, a new wave of Indian startups is reintroducing ancient wisdom in practical, accessible formats.
One brand that’s become a trusted name in this space is Nuskha, a mother-son venture that’s quietly transforming postpartum nutrition in India and beyond. Their story is not just about products but about purpose, care, and cultural revival.
A Legacy Born from Laddoos and Love
Founded in 2020 by Alpana Tiwari and her son Viral, Nuskha began with just ₹20,000 and a deep-rooted family legacy in Ayurveda. Alpana was 50 when she launched the business, drawing from her own seamless postpartum experience, which was guided by her father, an Ayurvedic practitioner. While she had access to traditional herbs and remedies like gond laddoos and dashmool kaadha, she noticed that many modern moms were left with little more than synthetic protein powders and confusion.
Viral quit his job to join his mother in building the brand. Together, they created Nuskha to offer handmade Ayurvedic laddoos and herbal blends that could support recovery, boost lactation, and provide real nourishment to new mothers. From a small kitchen-based setup, their offerings have grown into full-fledged postpartum recovery kits trusted by thousands.
More Than a Brand, a Support System
What makes Nuskha stand out is not just the products, but the philosophy behind them. Alpana doesn’t just follow recipes. She follows Ayurvedic protocols she grew up with, passed down over four generations. Her childhood was filled with the scent of herbs being sun-dried, oils being slowly infused, and food being used as medicine.
Every batch at Nuskha is handmade under her supervision, using jaggery, desi ghee, and sun-cured herbs. They offer pregnancy-safe snacks, C-section recovery foods, lactation boosters, and complete diet kits designed for the traditional 40-day postpartum period. These products are recommended by over 60 doctors and are now available in top maternity hospitals across India. More recently, Nuskha has also expanded internationally to over 20 countries.
From Shark Tank to New Milestones
Nuskha’s turning point came when they appeared on Shark Tank India in 2021. Though they didn’t secure funding, the exposure brought an avalanche of interest. New moms across the country started searching for authentic postpartum nutrition and discovered Nuskha. The brand soon became synonymous with terms like “safe Ayurvedic snacks for breastfeeding moms” and “best food after C-section in India.”
Behind the scenes, the journey wasn’t always smooth. COVID hit just six months after their launch, halting raw material supply and logistics. Yet Alpana stayed committed, personally taking calls from new mothers and sending care packages whenever she could. That dedication is what built real trust. To this day, many customers say they trust Alpana more than their own family members when it comes to postpartum care.
What’s Next for Nuskha
Looking ahead, Nuskha is preparing for a new chapter. Their upcoming “Mini Nuskha” line will offer snack-sized Ayurvedic care packs for working moms and younger women. There are plans to expand their kiosks into more maternity hospitals across Tier 1 and Tier 2 cities. International markets like the UAE, US, and Singapore are also part of their growth vision.
But as Alpana says, the soul of Nuskha will remain the same. Whether it’s through handcrafted laddoos, herbal blends, or free WhatsApp consultations for new moms, the brand is committed to one core idea—postpartum healing rooted in care, trust, and India’s rich Ayurvedic heritage.
To Know more visit: Website: https://www.nuskhakitchen.com
Instagram: https://www.instagram.com/nuskha_care/
YouTube: https://www.youtube.com/@nuskhakitchen
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