Fashioning a New Era with An’era: A Journey of Unique Silhouettes and Timeless Craftsmanship

Must Try

Luxury pret wear has never looked this good, thanks to An’era, a woman-led slow fashion brand founded by Asmita Verma in 2019. Known for its classic details and precise craftsmanship, An’era casts along the sartorial lines of avant-garde silhouettes and moody color schemes. The brand embodies a cheerful, sophisticated spirit, blending vintage aesthetics with modern design to create unique, eclectic apparel that is both comfortably appealing and sustainably produced.

Disrupting Conventions with Vibrant, Nature-Inspired Hues

An’era’s products stand out not just for their exceptional quality, but also for their unique design features. The brand’s flowy designs are inspired by nature, and its color palettes are carefully curated to reflect current trends. An’era’s mission is to cater to women who value independence, embrace travelling and are passionate about fashion. With a focus on femininity and comfort, An’era aims to become a brand that many women can relate to.

From Home-Grown Label to Global Reach: The An’era Story

Asmita Verma started An’era with just one tailor, but through hard work and a commitment to quality, the brand has grown to include eight artisans. Asmita started the brand at the age of 25, after completing a degree in BSc Fashion Design from AMITY and a diploma in fashion retail management from NIFT, Delhi. She honed her skills by working with various brands and start-up design labels, before launching her own brand in 2019. An’era is now a global brand, selling their hand-crafted pieces to around 10-12 multi-designer stores all over India, along with direct sales and exhibitions.

Revolutionizing the Future through Flagship Stores in Major Metropolises

An’era’s success to date is just the beginning. In the next five years, the brand aims to open flagship stores in major cities like Mumbai, Delhi, and Kolkata. Asmita’s vision for An’era is to create a brand that women everywhere can turn to for timeless, high-quality fashion pieces that reflect their unique sense of style. Whether you’re looking for a flowy, nature-inspired dress or a tailored, sophisticated blazer, An’era has you covered.

In conclusion, An’era is a brand that is dedicated to changing the fashion game by offering unique, high-quality apparel that is both versatile and timelessly stylish. With a woman-led team, a mission to empower women, and a commitment to quality, An’era is a brand to watch in the years to come.

To know more visit –

Website –
Instagram –

To read more Startup Stories on The Business Press,


Please enter your comment!
Please enter your name here

Latest Recipes

More Recipes Like This