As the fashion industry evolves, more people are moving away from mass production and toward pieces that feel personal, soulful, and rooted in history. Vintage and heirloom jewelry, once a niche category, is now gaining ground as a powerful form of self-expression. It speaks to those who want more than ornamentation. They want a story, a connection, and something that feels truly their own.
This shift is where Riwaiyat by Priya Kumar finds its purpose. The brand curates vintage, tribal silver jewelry sourced from Afghanistan, Turkmenistan, and other parts of South Asia. Each piece is completely unique. There are no repeats, no copies, no mass production. Just carefully chosen artifacts that carry culture and memory in every detail.
A Brand Rooted in Story and Individuality.
Riwaiyat was launched in November 2022 by Priya Kumar, whose love for all things one-of-a-kind shaped the soul of the brand. Known for customizing her own shoes and décor, Priya has always been drawn to personalization. She saw a jewelry market flooded with replicas and mass-produced designs, which led her to create something more meaningful.
The result is a collection of tribal silver pieces, each with its own identity. Whether it’s a rare Turkmeni choker or a vintage Afghani pendant, no two designs are ever the same. For the wearer, it’s not just about owning jewelry. It’s about collecting something timeless, something that feels like it was meant only for them.
A Journey Marked by Grit and Connection.
Building a brand like Riwaiyat came with challenges, especially in sourcing. Finding authentic vendors who deal in vintage tribal silver is rare, and few import from Afghanistan or Turkmenistan. Priya had to explore workshops in Delhi, meet suppliers in person, and carefully build a network she could trust. With an initial investment between ₹50,000 and ₹1,00,000, she began this journey at the age of 28, determined to preserve the authenticity behind every piece.
But Riwaiyat’s growth has been powered by more than rare jewelry. The real driver is the relationship it builds with customers. The team takes the time to answer questions, share photos and videos, and help buyers understand what they’re purchasing. It’s this personal connection that has built lasting trust, reflected in the brand’s strong reviews and over 3,000 orders to date.
Scaling Without Losing Soul.
Today, Riwaiyat ships across India and serves international clients through direct contact. The brand has grown steadily while staying true to its mission. Priya’s vision for the next five years is clear. In the next five years, Riwaiyat aims to become the most iconic vintage-inspired jewelry house from India—globally celebrated for breathing new life into cultural craftsmanship with a modern edge. When someone thinks of bold, heritage-rich statement jewelry, they think of Riwaiyat.
More than a brand, Riwaiyat will build a movement. One that doesn’t just sell jewelry but inspires a way of life—a fierce return to roots, expressed unapologetically. A growing community will wear the story, not just the piece.
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