In a world that values personalization, handcrafted utility items like bags and memory blankets have gained a special significance in people’s lives. These products not only serve practical purposes but also carry sentimental value, especially when crafted with care, love, and attention to detail. One brand making such thoughtful and functional products is Nyara Products, a Hyderabad-based startup that blends practicality with emotional resonance.
The Birth of Nyara Products
Founded by Apoorva in 2016, Nyara Products originated from a simple yet powerful idea: customizable, high-quality bags. Apoorva, a trained jewelry designer, relocated to Hyderabad from Jaipur and found limited opportunities in her field. This prompted her to pivot her skills into a new venture. What began as an exploration of gifting solutions quickly evolved into a full-fledged business catering to the growing demand for eco-friendly, customizable bags made from jute, cotton, and non-woven fabrics.
Starting with just ₹5,000, an old sewing machine, and a passion for creation, Apoorva made a few samples and showcased them at an exhibition. The positive initial response was enough to launch a thriving business built on customer satisfaction and reinvestment. From its very first order, Nyara Products has been a bootstrapped brand driven by passion, precision, and an acute understanding of customer needs.
A Keepsake Revolution
While bags remained the brand’s primary focus, Nyara Products took a heartfelt turn with the introduction of memory blankets. This idea originated when Apoorva crafted a blanket from her daughter’s old clothes—a deeply personal project that unexpectedly went viral. Since then, Nyara Products has created over 700 keepsake blankets in less than a year, transforming old clothes into cherished memories for families.
Nyara’s uniqueness lies not just in its products but also in its approach: everything is tailor-made, with an unwavering commitment to material quality and craftsmanship. Whether fulfilling a corporate order for jute bags or crafting a one-of-a-kind baby blanket, the team ensures that every item is customized according to the client’s specific needs. This dedication to customization, coupled with a versatile use of materials, is at the core of Nyara’s growing success.
Women Empowerment and Future Goals
Currently, Nyara Products operates with a small but dedicated team of four female workers. However, Apoorva dreams of expanding this team to 50 within the next five years. She envisions a larger workspace where more women—especially those who are primary earners in their households—can find stable, respectful employment.
By 2025, Nyara aims to launch its official website to enhance its online presence and streamline orders. Although the brand already ships products worldwide, a digital storefront will add convenience for customers and create a platform for further innovation. With consistent growth over the past 18 months and rising demand for both bags and blankets, Nyara Products is steadily stitching its place in the hearts of customers—one thoughtful creation at a time.
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