In an era where fast fashion dominates closets and impulse shopping habits are encouraged by algorithms, a quiet but powerful shift is taking place. Consumers are rediscovering the value of mindful fashion, handwoven heritage, and the stories woven into every thread. India’s handloom sector, one of the richest in the world, is finding its way into contemporary wardrobes, thanks to a growing tribe of entrepreneurs who are blending tradition with tastefully modern aesthetics.
One such heartfelt venture is Inmylookingglass, a brand built on love for Indian handlooms and handcrafted accessories. What began as a second innings for a computer science teacher is today a growing label known for its curated styling, artisan-forward collections, and a deeply personal shopping experience.
The Story of the Founder
Parinita Sengupta, the founder of Inmylookingglass, spent 31 years shaping young minds as a computer science teacher in a reputed Delhi school. But in 2022, at the age of 54, she decided to explore another passion that had always lingered in the background — the charm of sarees and the allure of handcrafted jewelry.
With a modest investment of ₹50,000 and a heart full of purpose, Parinita began curating collections that tell stories. She taught herself everything from sourcing fabrics across India to editing Instagram reels, packing orders, and communicating directly with clients. Her transition wasn’t just a career switch — it was an embodiment of how passion, people skills, and purpose can come together to build something meaningful.
More Than a Shop: A Personalized Styling Experience.
Inmylookingglass is not just a boutique or an online store. It is a one-stop styling studio. Parinita personally curates entire looks for her clients, pairing handloom sarees with matching readymade blouses, handcrafted jewelry (including German silver and fabric pieces), and boho bags. The idea is simple but rare — to help customers feel confident and beautiful while celebrating Indian craft.
This styling-first approach is what sets the brand apart. Every item is handpicked not just for quality, but for how it fits into a cohesive look. This level of attention makes the shopping experience less transactional and more collaborative, like working with a trusted stylist who truly understands Indian aesthetics.
Challenges, Growth, and the Road Ahead.
Like most bootstrapped startups, the early days came with challenges. Parinita had to navigate vendor relationships, manage inventory, and juggle content creation, all without a team. But slowly, her efforts began to show results. Starting with jewelry alone, she expanded into sarees after a year and witnessed an encouraging increase in customers. The brand has now served over 1000 clients across India.
Her mission is rooted in a clear vision — to encourage the use of handlooms over fast fashion and to support Indian artisans. With the launch of her own website, she hopes to grow her digital presence and reach a wider audience in the next five years. The goal is not just business growth but also cultural impact, keeping the legacy of Indian crafts alive in a world that’s constantly racing ahead.
To Know more Visit Instagram Link: https://www.instagram.com/inmylookingglass?igsh=N2M3NDZ0bmRkdzUz
Website: https://Inmylookingglass.com
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