The imitation jewelry industry in India is evolving rapidly, shaped by a new generation of consumers who seek meaning, craftsmanship, and individuality in what they wear. No longer driven only by trends, buyers today look for pieces that feel personal, wearable, and expressive of their identity. There is also a growing appreciation for handcrafted work and for supporting local artisans who keep traditional techniques alive. In this changing landscape, brands that balance modern sensibilities with cultural roots are finding strong resonance. One such emerging name is Jewelmira by Gunjan, a Pan India imitation jewelry label that blends exclusivity, emotion, and artistry into every carefully curated piece.
From Passion To Purpose: The Founder’s Journey.
Jewelmira by Gunjan was founded by Gunjan Sharma, a computer science engineer by education and a jewellery entrepreneur by passion. While her academic foundation is rooted in technology, her true calling has always been creative expression through jewellery. What began as a personal interest evolved into a purpose driven pursuit, leading her to build a brand that reflects both precision and artistry. Her journey represents the balance between logic and creativity, where technical discipline meets design led vision.
In 2025, the idea of building something of her own took shape. She wanted to create a brand rooted in what she genuinely loved, not just what would sell easily. That instinct led to the birth of Jewelmira, originally imagined as a reflection of her personal taste and values. Despite facing self-doubt and concerns from her family about leaving a stable career, she chose to build something from scratch instead of returning to corporate life. With clarity and courage, she moved forward. What started as an uncharted path soon became a purposeful journey into entrepreneurship.
What Makes Jewelmira Unique In A Crowded Market.
Jewelmira specializes in ethnic imitation jewellery, with a strong focus on moissanite and polki styles. The brand curates handcrafted pieces made by local artists, ensuring that each design carries both skill and soul. Unlike mass produced labels, Jewelmira maintains strict exclusivity. Only one to two pieces are kept per design, and there are no restocks. This approach ensures that every customer owns something truly rare and personal.
Beyond exclusivity, the brand stands out for its philosophy of wearability. Gunjan curates pieces that she would genuinely wear herself, not just items that follow fleeting trends. While many brands chase what is popular in the moment, Jewelmira focuses on relevance, emotion, and timeless appeal. Each piece is meant to feel special without being intimidating, luxurious without being impractical. This balance has helped the brand quietly build trust with a growing customer base across India.
Growth, Challenges, And The Vision Ahead.
Like many first time founders, Gunjan faced several pain points in the early days. The biggest was self doubt, especially since she did not come from a business background. Entering entrepreneurship felt like stepping into unfamiliar territory. Convincing her family, particularly her father, was another challenge. Leaving a corporate job raised concerns about stability and security. Yet, through patience and persistence, she earned their support and her own confidence.
Since launching, Jewelmira has built a growing customer base and continues to expand organically through content driven marketing. The brand relies on storytelling and authenticity rather than paid promotions, allowing connections to form naturally with the audience. Looking ahead five years, Gunjan envisions opening her own offline store in Delhi NCR, building a full team, and expanding through thoughtful collaborations. Her goal is not rapid expansion, but meaningful growth that preserves the exclusivity and emotional value at the heart of Jewelmira.
To Know more visit: https://www.instagram.com/jewelmirabygunjan?igsh=azdtc3lpZW01bTA5
Website – https://jewelmira.com/
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