In the evolving world of Indian fashion, where sustainability meets storytelling, a quiet movement is reshaping how people connect with what they wear. The demand for breathable fabrics, mindful craftsmanship, and timeless design has given rise to labels that celebrate simplicity without losing soul. Consumers today are looking beyond fast fashion, seeking authenticity, comfort, and a personal connection to the hands behind their garments. Within this changing landscape, Mohitey Studio emerges as a refreshing voice from Jaipur, blending India’s textile legacy with a modern, minimal touch that feels both nostalgic and new.
The Birth of Mohitey Studio.
Founded in 2024 by sisters Roopal and Parul Sharma in Jaipur, Rajasthan, Mohitey Studio was born from a shared love for pure cotton and understated design. The duo envisioned a brand that brought ease and grace to the traditional saree, turning it into something versatile enough to move with modern life. Every piece reflects their belief that sarees are not bound by occasion but by feeling, allowing women to express themselves freely and comfortably.
At the heart of Mohitey Studio lies the art of handblock printing. By reinterpreting the famed Sanganeri craft through minimal motifs and soft palettes, the brand bridges tradition with contemporary aesthetics. The result is a collection of sarees that are breathable, beautiful, and deeply personal, inviting wearers to experience Indian handcraft in a refreshingly new light.
Evolving Design, Expanding Vision.
What began with cotton handblock sarees soon grew into a storytelling journey. Each collection, from the sun-kissed “Sway in Summer” to the introspective “Still Blooming,” captures a facet of womanhood. The designs move gracefully between vibrant and serene, always rooted in emotion and craftsmanship. This thoughtful evolution reflects how Mohitey Studio uses textiles not just as fashion, but as poetry woven into fabric.
In 2025, the brand took a creative leap with “Baithak,” a handcrafted fabric board game. It celebrates nostalgia and community through embroidery and storytelling, reinforcing Mohitey Studio’s belief in craft beyond clothing. With this expansion, the studio continues to explore how art, tradition, and play can coexist in modern design.
A Global Future Shaped by Storytelling and Sustainability.
As Mohitey Studio looks beyond India, it is guided by slow, sustainable growth. Every saree and handcrafted product is made by hand, a process that values authenticity over mass production. The challenge lies in scaling this philosophy globally while staying true to the artisans and the intimacy of handmade design. The founders aim to reach audiences who appreciate craftsmanship, cultural connection, and comfort, rather than chasing trends.
Over the next few years, Mohitey Studio plans to introduce new categories like dresses, pants, and draped styles that carry the same softness and spirit as their sarees. They also envision collaborations with like-minded creators and the opening of international stores that bring Jaipur’s artistry to the world. Through limited production, responsible sourcing, and heartfelt storytelling, Mohitey Studio continues to weave a narrative of modern Indian craftsmanship that feels timeless and true.
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