The fashion industry is slowly turning toward mindful creation, where sustainability and self expression are becoming just as important as style. Consumers today look for pieces that tell a story and designers who champion authenticity in a fast changing landscape. In this evolving space, young Indian labels are reshaping the idea of everyday dressing with thoughtful materials and personal artistry.
Label Tanvi Mittal enters this movement as a vibrant and conscious linen brand built on colour, confidence, and craft. Over six years, founder Tanvi Garg has shaped a homegrown label that blends sustainability with bold design, offering women clothing that feels expressive, stylish, and deeply personal.
Sustainable Linen Crafted With Colour Personality.
From the beginning, Tanvi chose to work solely with 100 percent pure handmade linen, keeping her brand rooted in slow and mindful production. Every print and every colour is created by her, inspired by her love for vibrant palettes and cheerful contrasts. She believes that bright colours can instantly elevate confidence and help women feel bold and comfortable in their own skin.
Her made to order model reduces waste and avoids mass stockpiling. Every cut piece of leftover fabric is transformed into bucket hats or packaging potlis, keeping the label completely zero waste. This thoughtful structure allows the brand to grow without losing its sustainability promise.
A Creative Journey Shaped By Travel Inspiration And Timeless Versatility.
Tanvi’s design process begins with travel, observation, and an emotional connection with nature. She studies murals, landscapes, colours, and local culture, then translates them into mood boards and original prints. Her recent collection Italian Summer drew from the soft warmth of European beaches, sun kissed tones, and the carefree spirit of Mediterranean living.
Versatility also guides her silhouettes. She wants every woman to style her pieces in multiple ways across seasons. Her jackets and co ords are often showcased with several styling options to ensure every outfit becomes a long lasting wardrobe companion rather than a one time wear.
Building A Brand With Confidence Community And Resilience.
The journey has not been simple. Tanvi moved from Surat to Delhi after marriage and had to rebuild her business in a competitive city filled with established designers. She faced the challenge with patience and positivity, trusting her vision and working consistently to create her space in the market.
Through her brand she hopes women choose colours freely, embrace their individuality, and feel like the confident boss women they are. As Label Tanvi Mittal expands with its newly launched website, Tanvi hopes to unveil her next collection by February or May and continue nurturing a community that values comfort, beauty, and thoughtful fashion.
To Know more visit: https://www.instagram.com/label_tanvimittal?igsh=MTJxbTV6MDJ3ang3bA==
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