“You can’t buy happiness but you can buy bags and that’s kind of the same thing.”-Unknown
Handbags, A Woman’s BFF Since Ages
The growth of the handbag manufacturing business in India is exponential, primarily because handbags have become an essential accessory in the fashion world and are often considered critical elements for a woman’s fashion and wardrobe.
Bringing such creative sides of the women artisans is a start-up brand launched in August 2021 called The Sashe House run by a youth womanpreneur Sanya.
The Sashe House- Bags That Illuminate You
The name Sa-She is the beautiful blend of the initial letters of Sanya’s family and the brand portrays ornate, delicate and fancy bags- clutches, rectangle-box styled bucket bags, tote bags, potli bags etc which are handmade & stitched to perfection by artisans. The uniqueness of their product lies in the finesse of the hand embroidery done by their team of highly skilled artisans and craftsmen to adorn the bags in classy, sassy yet culturally rich classic designs. Their bags give both a contemporary & traditional look and are a must-have for all fashionistas who want to amplify their style quotient by adding a chic bag to their ensemble. Their pearl, sequin, zari, cut-dana or beaded bags in different fabrics such as suede, silk, brocade, and satin in a variety of color options make it a perfect choice for niche bag lovers.
The First Step To Her Dreams And Journey Ahead
Sharing the inspiration and journey towards the business ideation, the founder Sanya shares her journey so far, “I have always admired my mother collecting beautiful bags since I was a child and I started doing the same as soon as I turned 20. However, the first launch idea happened when I was shopping for my wedding trousseau and realized the dearth of beautiful, handcrafted bags and earrings the way I wanted. So, I decided to design my own wedding bags which adorned colourful laces, pearls, sequins, so that’s how Sashe came up!”
Sanya believes in creating individual & original styles that she designs using her consistent zeal to launch new authentic pieces. Presently her bags are meant for formal ethnic occasions, however, the brand would follow a mixed bag approach of catering to both casual & modern formal bag ranges. The brand has collaborated with many social media influencers and in a mere span of six months since launch, it has fulfilled 120+ orders.
The brand envisions a tie-up with multi-fashion outlets and be visible across the nation and abroad too. Sanya aims to design handbags that cater to both premium and mid-segment markets so that affordability is never a barrier to her customers.
Instagram Link: https://instagram.com/the.sashehouse?igshid=YmMyMTA2M2Y=
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