In these fast times, where stylists and fashion designers are available at every scroll of a social media page, it is definitely not easy to pitch your company into the crowd and make it stand out. For that you need to think creatively, design innovatively and execute differently.
SORAYA BY MALVIKA did just that and how! Founded by Malvika Gupta on 15th Jan 2017, the enterprise started out as a project when Malvika was graduating as a textile designer from Pearl Academy. The project however excited the entrepreneur within Malvika so much, that she simply turned it into a full time venture!
SORAYA which means elegance and beauty, is today the epitome of an imaginative, ultra-chic collection of women’s specialty clothing. It is a stunning reflection of the incredible passion and fascination of Malvika for creating a dazzling fusion of traditional craftsmanship with modern tailoring and surface techniques incorporating different fabrics & materials. Today, the company is creating ripples on the fashion scene and dressing up celebrities across the globe.
Classy, vintage style clothing for women
SORAYA BY MALVIKA is a cut above the rest simply because of the originality it embellishes every single creation with. The company offers a wide range of silhouettes for all kind of body types- all reflecting a high level of quality, invoking attributes of femininity, spirit, and creativity in its design, while creating the perfect clothing.
It has created a portfolio of exclusive western wear where Malvika’s signature cuts and silhouettes are very much brought into play. Flirty and Chic Cocktail dresses for those special evenings. Cool Beach Wear for those fun times. Trendy and Tasteful Resort Wear for those relaxing times. Fashionable Casual Wear for anytime wear. Every single piece is unique and showcases a delightful mix of experiments in fabrics, prints and embroidery. Another important aspect is that many of the fabrics used like silk & cotton are eco-friendly and certified. Most of the color dyes are derived from natural and traditional sources. A little step towards a better tomorrow!
The Feminine Form is what SORAYA BY MALVIKA aims to present in all its timeless beauty. The collection has bestsellers like the Flowy victorian silhouette dress, Flapper dress with a delicate egyptian blend of beads, sequins and fringes, Body hugging rachel gown, Beaded mesh holiday mini dress, Vintage-inspired star gazer tunic, Aztec patterned mini tube dress, Culottes, Ajrakh pattern shirt, Retro jumpsuit, Skyline embroidered shorts, Fiesty rompers, Bohemian style paisley block print maxi dress, Embellished kaftans and more.
All so opulent, so gorgeous, so exquisite that every wardrobe deserves them!
Dressing celebrities, creating a style niche and yet preserving the artisans handicraft expertise…
In a short span of time, the company has dressed up leading celebrities in chart topping TV shows and also made more than 200 customers look their best on every occasion. The best part is that the company has built up enviable rapport with clientele who are design and style conscious and also willing to experiment with trends. A few celebrity clients of Soraya are Vidya Malavade, Anupria Goenka, Sana Khan, Hina Khan, Rubina Dilaik, Avneet Kaur, Nitibha Kaul.
With more and more manufacturing moving on to machine embroidery, SORAYA BY MALVIKA aims to be different and preserve the traditional hand embroidery.
“We want to cherish and preserve the rich, centuries old craft of our artisans. We want this skill to be showcased even on trendy western wear where modern silhouette, cuts and compositions blended with traditional embroidery makes a bold statement,” says Malvika.
Click here https://www.instagram.com/sorayabymalvika/ to discover the new language of style!
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