The gifting industry in India is a booming business & still in its nascent stage. Gifting and packaging are not just confined to wedding ceremonies but also needed for corporate gifting & product launches, personal celebrations like birthdays, baby showers & announcements, festivities and more.
It is very well said – The manner of giving is worth more than the gift itself. This is very well epitomized by a leading name in trousseau packaging called SmartWorks Design & Co. which has established its name in this space.
An Overview of the Company & their Unique Product Offerings
Smart Work Design Co is a design company that offers customized wedding packaging with unique designs. Their innovativeness lies in the enormity of varieties they offer. They make 600+ handmade products encompassing a huge wedding that include trousseau packaging, wedding invites & itineraries, wedding trays & hampers, room hampers, festive hampers, corporate hampers, baby shower hampers.
They reuse waste papers to recreate their designs. Even the flowers used for all the embellishments are handmade and they make more than 1200 different combinations of flowers. They cater to people with different budget requirements. Their products range across varied price bands- starting from Rs150/and going up to Rs 7000. Their exquisiteness also lies in the fact that they offer end-to-end solutions- for instance, wedding invites, wedding trays, room hampers, mehendi trays, return gifts, etc.
The stories of their Founders & Start-Off
Smart Work Designs Co is a well-known name in grand & innovative wedding packaging & has been registered for 16 years. It holds a name in the Great Indian Wedding book every year. For 8 years, the brand is completely driven by women entrepreneurs Reeta Gupta, her daughter Shweta Gupta & daughter-in-law Abhilasha Gupta.
The shining women squad has efficiently taken up different roles in the company -Reeta Gupta looks after labor & productivity, Shweta helps in designing the products and Abhilasha looks after the marketing. They started with 4000 followers and have now grown into a big family of19k+ followers on Instagram & 20k+ on their Facebook page.
The Client Base of Smart Works Design & Their Market Presence
The company has a huge pool of customers across all income groups. Their clients have tremendously increased over the years thanks to their customers’ credentials & word of mouth. Even famous sweet shops like Saawariyan & Chheda sweets approach them during Diwali time. Be it festivities like Janamashtami, Eid or Rakshabandhan, they have theme-based packaging supplies for all occasions. Their products reach global markets like the U.K, Canada, Dubai.
The Company’s Goal in Upcoming Years
Smart Work Design Co envisions to be listed on the National Stock Exchange. Also, they aim to be termed as an eco-friendly & budget-friendly brand. Their products being handmade were a bit expensive initially; however, they have now been customized to meet the specifications of all income groups.
SmartWorks Design & Co. has provided employment to underprivileged women who have helped the brand grow with their skills and creativity., The company wants to focus on creating large-scale employment of these women. The happy faces of their customers and client satisfaction are the top priorities & a consistent goal of the company.
Instagram Link:- https://instagram.com/smartworkdesignco?utm_medium=copy_link
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