While some startups emerge from pure passion, others emerge to address pressing issues within their respective industries. The sophisticated fashion destination, GREAT MILLS COLLECTIVE, is a prime example. This creative platform, founded in January 2023 by the dynamic mother- daughter duo Janhavi Gupta and Sunita Gupta, flawlessly combines a passion for fashion with a commitment to solving genuine business concerns.
With over a decade of industry expertise, including 12 years of successfully managing a clothing company, the founders sensed a pressing need to address the convoluted issues faced by developing brands. Their mission: to ingeniously tackle challenges like onboarding, listing, transaction management, returns/exchange policies, delivery logistics, and payment collection – bottlenecks that often stymied the growth of startup brands.
With over a decade of industry expertise, including 12 years of successfully managing a clothing company, the founders sensed a pressing need to address the convoluted issues faced by developing brands. Their mission: to ingeniously tackle challenges like onboarding, listing, transaction management, returns/exchange policies, delivery logistics, and payment collection – bottlenecks that often stymied the growth of startup brands.
“Our vision is to become a symbol of uniqueness in India’s fashion landscape, where people come to discover exclusive products not readily available elsewhere.” Mentions Janhavi.
Discover the breathtaking variety that Indian artisans create
GREAT MILLS COLLECTIVE is beyond merely fashion; it’s a canvas on which creativity and craftsmanship collide, creating an incredible bespoke experience. This collective offers the highest-quality apparel, skincare, jewelry, purses, shoes, and even home decor items, all lovingly crafted by the skilled hands of Indian artisans.
Janhavi states, “Our products are crafted on a made-to-order basis, ensuring exceptional quality in clothing, home decor, and textiles giving it that touch of individuality.”
The portal, today, is a treasure trove of fashion and self-expression, offering women a diverse symphony, featuring everything from casual, formal, and semi-formal attire to co-ord sets, sleepwear, gym essentials, swimwear, silk camis, enchanting evening gowns, and exquisite bridal wear. Captivating traditional wear like hand-woven sarees, kurtis, lehengas, and the perfect fusion of style and comfort in the footwear collection.
The portal, today, is a treasure trove of fashion and self-expression, offering women a diverse symphony, featuring everything from casual, formal, and semi-formal attire to co-ord sets, sleepwear, gym essentials, swimwear, silk camis, enchanting evening gowns, and exquisite bridal wear. Captivating traditional wear like hand-woven sarees, kurtis, lehengas, and the perfect fusion of style and comfort in the footwear collection.
GREAT MILLS COLLECTIVE extends an enchanting invitation to a realm where style, sophistication, and self-indulgence effortlessly merge. Here, every piece is carefully curated to craft a fashion journey where style embraces substance, and the rich tapestry of Indian artistry radiates with a captivating allure.
Championing slow fashion and consciously nurturing a sustainable growth path
The environmental impact of discarded clothing cannot be understated in this age of fast fashion. GMC is on a mission to transform this narrative by embracing slow fashion. It is insistent that choosing superior, ethically handmade goods over mass-produced, low-quality alternatives is not merely a prudent decision, but also a reflection of its beliefs, and this is the message it wishes to deliver to every fashion customer.
Lastly, confident Sunita shared, “Our aspiration is to lead the fashion industry as a transformative online platform, revolutionizing how people perceive and engage with fashion. Despite starting without investor backing, we’ve earned the trust of major designers who see GMC as a frontier where fashion meets ethics and sustainability.”
GMC’s unique payment system and policies have found resonance among designers, reflecting the brand’s strong commitment to their success. As GMC continues to progress, it remains dedicated to its journey of continuous learning and pursuit of excellence. With a vision that extends far beyond the present, GMC eagerly awaits the opportunity to welcome more brands into its distinguished family.
Click here https://www.greatmills.in/ to explore, discover and mix and match an ensemble that matches your vibe and elevates your mood.
To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/