“Jewelery is eternal, it never goes out of fashion.”- Kate Moss
Overview of the Indian Fashion Jewelery Market
The Indian jewelery business has undergone a drastic transformation over the years. The Indian fashion Jewellery market has emerged as one of the rapidly growing business segments of the
Country. Pre-pandemic, Chinese products had accounted for 35-40% of India’s fashion jewelery market. The Covid -19 pandemic however, gave a major blow to the fashion jewelery industry. Import of jewelery came to a halt, and social gatherings and the number of people attending weddings became limited.
However, the consumer demand has continued to improve after the second wave which paves the way for increased demand and jewelry industry is all set to get back its sheen. The market sentiments post-pandemic has been quite buoyant in terms of sales. The imitation jewelery market is estimated to reach INR 656.2 billion by the end of 2022 due to rising demand.
Indian fashion jewelery industry is growing in quantum, patronized mainly by the youngsters. In future, the imitation jewelery market is expected to grow further with soaring gold and silver prices, rising consumer preference, availability of more innovative designs and variety etc.
Check Out The Style Statement Jewelries by Atira Creations
Atira Creations founded by Sowjanya in 2019 is an online jewelery brand that offers culturally rich, ethnic and fashion jewelery that comes in flamboyant styles with jadau, polki, pearl, and silver oxidized, brass etc in premium quality matte finish.
The best part about the brand is the economical pricing it offers to customers without compromising on quality & durability. Their floral neckpieces, God engraved earrings and necklaces, bohemian choker sets and grandeur bridal jewels are a perfect match for Indian attire lovers.
Sowjanya, an MBA in HR worked in a corporate role for a few years She always drew inspiration from her mother who was equally fond of attires and jewels. After a career break, Sowjanya decided to start her own business at the promising age of 24 years and now almost three years post the brand launch, she is a successful entrepreneur. The brand has proudly catered to 1000+ customers so far and the Instagram page shows the immense love, patronage and testimonies from the happy clients.
The brand intends to become a known player in offering premium quality jewelery at affordable prices and increase the product reach to both the Indian & global markets.
To know more visit – https://instagram.com/atiracreations?igshid=YmMyMTA2M2Y=
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