“Jewelery is eternal, it never goes out of fashion, it will always be there.”-Kate Moss
The Changing Trends in Jewelery Purchase Pattern
Jewellery has always been of paramount importance to any Indian ethnic ensemble, all the more if it is for a wedding! And through the years, jewellery trends have undergone an evolution. In the yesteryears, it was a tradition for the bride to only wear pure gold jewellery. But due to rising prices of gold in the market, brides now wear one piece of gold jewellery to respect the tradition and every other piece they now opt for rental jewellery. Indian marriages more particularly south Indian weddings are so special since brides & grooms and all others who attend the function not only wear eye-catchy sarees, dhotis, and other traditional dress materials but they also create a statement by wearing contemporarily designed and crafted ornaments like long haram, long chains, bracelets, ear studs, necklaces and side bangles.
As shoppers shed their social distancing habits and get back into the swing of weddings, parties and other special events, demand for luxury jewellery is trending upward.With more and more brides turning to rental solutions, the number of brands jumping to explore this opportunity is rising too. From new and quirky online brands to physical jewellery stores that have existed for generations, everyone is catering to this new and exciting demand.
Add Sparkle & Shine To Your Life With Ahaarya Abinayam
Priya 26-year-old entrepreneur from Chennai, started her Entrepreneurial journey a year ago. And also, she works in a corporate job with a U.S bank. A dance afficionado, she wanted to start her business which was closely linked to her passion. Taking inspiration and cue from the origin of this art of expression and dance notations, she finally launched her jewelery brand “Ahaarya Abinayam” in April 2021. The brand offers an entire range of bridal and daily wear jewelry collections like jhumkas, bangles, neckpieces, harams, choker sets etc. Their jewelery is not only available for sale but also rented out for bridal & celebrity shoots.
The uniqueness about the brand lies in the rational pricing of its jewelery range making it affordable by all income groups. They have tied up with manufacturers, to economies the product cost and keeping a minimal margin, they offer their ethnic fashion jewelery at an efficient pricing. They not only rent out jewelery on bulk but even a single piece is rented out to ensure customer satisfaction.
The Brand Reach & Scope In Years Ahead
Ahaarya Abinayam has its base in Chennai and ships products Pan India & globally too. Within one year since launch, the brand has fulfilled 9k+ orders and has collaborated with many celebrities during their photo shoots. They have also collaborated with the channel Vijay Tv artist, Zee Tamil artist for both sale & rent of their jewelery. The brand aims to be accessible to all through its affordable pricing structure and deliver the finest quality ornaments in years ahead.
To know more visit –https://www.instagram.com/ahaarya_abinayam/
To read more Startup Stories on The Business Press, visit – https://thebusinesspress.in/