When Aarthilakshmi Muthukumar became a mom to twins, she realized that working pregnant women in the corporate world faced a number of problems that affected their mental and physical well being thus creating unnecessary stress during the most beautiful phase of their lives. This inspired her to start Preggy, a comprehensive solution provider for expectant mothers that help them strike a balance between their personal and professional lives.

A New Beginning

A brand new start up, Preggy was among the top 40 women startups incubated at NSRCEL, IIMB out of an impressive competition of 10,000 participants across the country.  Its mission, “By the Women, Of the Women, To the Women” reveals everything Preggy stands for:  Support and Solutions.

With her vast experience in various childcare forums such as Breastfeeding Support for Indian Mothers (BSIM) and Coimbatore Parenting Network, Aarthilakshmi has gained invaluable insights into the problems faced by women during pregnancy. She has channeled this knowledge to create a real impact in their quality of life. To do this, Preggy engages only women in all their operations starting from suppliers, vendors, marketing, and packaging to delivery partners as well.

 No matter what the issue, Preggy has a solution for it. From healthy nutritious meals throughout pregnancy to mental well being and preparing the woman for the journey of motherhood, Preggy has you covered. Remaining fit is one of the most important parts of pregnancy and Preggy helps women out by consulting a panel of experts who advise them on pre-natal yoga, doctor check-ups, do’s and don’ts and so on.

Preggy: How It Works

Preggy uses a two legged revenue model: B2C and B2B. The B2C model is through their own e-commerce portal and other online channels like Amazon, FirstCry, Momeaze and so on. The B2B arm operates through tie-ups with multispecialty hospitals, fertility clinics along with corporate deals for their expectant employees.

With a view to take these invaluable services overseas to NRI clients to help them in their pregnancy journey, Preggy is a woman’s most trusted best friend during this transformational time. They also aim to focus on CSR by extending their services to underprivileged women who cannot afford such services.

Pregnant During Pandemic

It was during the ongoing pandemic that Preggy was the knight in shining armor for several expectant mothers. They were suddenly in panic mode as all shops were shutdown and lockdown was imposed. Due to this, several essential items both for the mother and the baby were unavailable and there was severe shortage of essential goods. Preggy curated a special Childbirth Essentials Kit which included 10 essential items for mothers delivering babies during lockdown which were directly sourced from suppliers across the country and priced at a nominal rate. These kits were selling like hot cakes as they sold 50 kits in just the first 15 days of its sale.

To know more visit – www.preggy.in

https://www.linkedin.com/company/preggy-india

https://www.facebook.com/PreggyIndia

https://www.instagram.com/preggyindia/

https://www.twitter.com/PreggyIndia

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in

Like ‘a home bakery in the world of pastry chains’

Launched on 8th November 2018 by friends turned business partners Avanti Ubhayakar & Divya Palekar, WordBerries is a small yet nimble venture that aims to create fresh, simplified and on-time content for start-ups and established brands by building a tribe of creators, one word at a time. Nurtured with love, it infuses a humane touch into content to bridge the gap between what the brand actually is and how it is perceived by its consumers.

Diving into the exciting new world of entrepreneurship

Like all memorable journeys, this one began unplanned. Back in 2014, when Avanti was employed in a full-time corporate job, an opportunity knocked on the door. For the first time, it gave her a glimpse of life behind the scenes for content creation and she loved it. A gem of an idea was born.

Then onwards, Avanti started taking up freelance content writing assignments along with her day job. She also started blogging motherhood experiences.

Corporate life did offer comfort and security, however, someone was amiss. Though unsure about the monetary possibilities of content writing, the idea was fascinating enough for Avanti to give it a serious thought. In April 2018, she finally took the plunge into the exciting new world of content creation.

After years in the corporate sector, Divya too was looking for a change. As someone who eats, sleeps and lives amidst words, Divya understood the need for quality content. One rainy June night in 2018, Avanti and Divya got chatting on Facebook. Soon one chat led to countless conversations where they discovered how their IQs and EQs complement each other to the T. Their association gradually molded Avanti’s love for creativity and business with Divya’s love for words, to create what we today know as, WordBerries.

Understanding client challenges  

When it comes to resolving issues through unconventional approach, WordBerries is far ahead of the curve. It’s a rarity to stumble upon a company that’s as emotionally invested in creating content for their clients. Also, sustaining digital assets month after month without compromising on their awesomeness and consistent tonality is extremely difficult. WordBerries has addressed these two crucial pain-points with great elan. A de-jargonized, transparent and well-researched content requires courage and patience – two qualities that WordBerries stands for. Since the bright minds at WordBerries understand and appreciate the timeless stories associated with each organisation, besides creating, they also thoughtfully curate existing content and retell these stories.

Have you been “Wordberried” yet?

At WordBerries, content is king. They primarily work on content that has a narrative and is engaging. The narrative includes articles, blogs, mailers, website content, regional content and video scripts, engaging content comprises newsletters and building presence on Quora. .  They also provide event – related content , interview write-ups and content production services.

The startup is a melting pot of talented writers, designers and animators working together to create content which is heartfelt, easy-to-consume and optimised to load efficiently. In fact, for a more personalized experience, it provides content in regional languages such as Hindi and Marathi.

The value of discipline and time management is deeply ingrained within each team member, thus making sure no deadline is ever missed. As they say “We give it our all or nothing at all.”

Following a ground-up approach, Team WordBerries talks to stakeholders and customers, studies competitors and finally develops effective and tailor-made strategies for clients.

Also, the team follows basic hygiene as religion which ensures correct grammar, spell-checks, zero plagiarism, constant feedback, brand tonality compliance, regulatory checks and research.

The startup serves clients in India and abroad. It is associated with reputable brands across diverse fields such as BFSI (Nippon India Mutual Fund, ET Money, HDFC Securities Ltd, Aditya Birla Sun Life Mutual Fund , TATA AIG General Insurance , HDFC Ergo General Insurance) Real Estate (Emaar India and Provident Housing), Manufacturing (Asian Paints)and Travel (Rover Atlas).

WordBerries: Roadmap for the future

WordBerries intends to create a wider clan of creators known for infallible quality and unscrupulous timeliness. It’s determined to become one of the world’s most preferred content partners helping brands realize their true potential and grow.

Content is much more than just a means to achieve targets and tick boxes.The startup spares no effort to emphasize the difference between a well-researched, carefully worded, humane piece of write-up and one that just has a few words put together. The WordBerries team believes “As content creators, time is our asset, and time is what we charge for”. Here, the endeavor is to get the quality of content its due and contribute towards restoring the cost imbalance by sticking to its values and mission.

With 15 agency partners, 33 brands and 200+ orders from November 2018 till date, WordBerries has already crafted a success story and will continue winning hearts going forward.

To know more visit –

Website: https://wordberries.in/

Linkedin – https://www.linkedin.com/company/wordberries/?viewAsMember=true

Facebook – https://www.facebook.com/WordBerries-2277728808968925

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in