What begins as momentum often turns into complexity. Systems that once worked start to slow things down. Teams spend more time managing processes than moving the business forward. And without realizing it, growth begins to create its own friction.

At the center of this shift lies a simple truth. Demand can be generated. But handling that demand consistently requires structure, clarity, and systems that can keep up.

This is where Rewire Labs positions itself. The company builds AI-driven systems and workflows that automate repetitive tasks, streamline operations, and help businesses scale without adding complexity.

For Harsh Shah, this insight came from over a decade of working closely with businesses across India, the UAE, and Singapore. As the founder of Inflex Media, he helped companies build visibility, attract customers, and drive measurable growth.

But what stood out was not just how businesses grew. It was where they began to struggle.

Where Growth Slows Down

The challenge showed up quietly.

Operational inefficiencies, disconnected tools, and a lack of structured systems often created friction as companies scaled. Teams found themselves juggling too many manual processes. Simple tasks took longer than they should. As growth increased, so did the complexity.

It wasn’t a demand problem. It was an execution gap. This realization did not shift his belief in marketing. It expanded it. Marketing drives growth. Systems make that growth sustainable.

The Shift Toward Intelligent Systems.

As artificial intelligence started becoming more practical and accessible, Harsh saw an opportunity to solve this gap in a more structured way.

This led to the creation of Rewire Labs.

The idea was not to build another AI company focused on tools or trends. It was to build something that could actually fit into how businesses operate day to day. Systems that work quietly in the background, handling repetitive tasks, supporting teams, and allowing founders to focus on decisions that matter.

Built for Speed, Without the Usual Complexity

One of the defining aspects of Rewire Labs is how quickly it moves. Businesses can go from having no AI systems in place to fully integrated workflows in as little as two weeks. There are no long onboarding cycles or heavy presentations. The focus is on understanding the business, identifying gaps, and getting systems live quickly.

This approach reflects a simple belief. Execution should not be slowed down by unnecessary process.

The impact of this approach is reflected in measurable outcomes:

* AI systems and workflows deployed across 50+ companies

* 100+ businesses served across markets including India, UAE, and Singapore

* Up to 25,000+ man-hours saved annually through automation

* Operational cost reductions ranging from 20 to 60 percent, depending on scale

* Systems designed to run continuously, with AI agents operating 24/7

* Fully integrated workflows implemented in as little as two weeks

From Workflows to Intelligent Systems.

Rewire Labs focuses on simplifying how businesses operate by turning scattered processes into structured systems.

Its core services include:

* AI-powered workflow automation

* Business process optimization

* Integration of AI across marketing, operations, and internal teams

* Design and deployment of agent-based systems

* Strategic consulting for AI adoption

Rather than adding more tools into the mix, the goal is to make existing operations more efficient and connected.

Execution That Shows in Everyday Work

The real impact of these systems is not just in strategy, but in everyday operations. Businesses have seen measurable improvements in how quickly they respond, how efficiently teams operate, and how much manual effort is reduced.

In some cases, response times that once took days are reduced to minutes or near real-time execution. Processes that required constant follow-up begin to run on their own.

There are also clear cost efficiencies, with businesses reporting reductions of up to 60 percent, depending on the scale and complexity of operations. What stands out is not just the technology, but how naturally it fits into the workflow.

A Cross-Market Approach to Modern Business Challenges

With its foundation in India and a growing presence across the UAE and Singapore, Rewire Labs works with businesses navigating rapid growth and increasing operational complexity. These are typically companies that have already built demand and are now looking for better ways to manage and scale it.

A Natural Evolution of Expertise

What defines Harsh’s journey is not a move away from marketing, but an extension of it. Through Inflex Media, he helped businesses attract and convert customers. Through Rewire Labs, he is focused on what happens after that growth begins.

It is a continuation of the same goal. Helping businesses grow, but also helping them handle that growth without friction.

Building for the Next Phase of Business

As AI becomes a more practical part of everyday business operations, the conversation is shifting. It is no longer about whether to adopt it, but how to use it effectively.

Rewire Labs sits in that space, helping businesses move from experimentation to real implementation. Not by overcomplicating things, but by building systems that are clear, usable, and aligned with how teams actually work.

And in doing so, it reflects a simple idea. Growth is not just about moving faster. It is about building something that can keep up.

To Know more visit: Put link – https://rewirelabs.ai

To read more startup stories visit- https://thebusinesspress.in/

Passive income generating ideas refer to a revenue stream that demands minimal or no ongoing effort. It is a business model that is largely self-sustaining. Frequently, passive income ideas entail an initial investment that yields consistent long-term returns. Earning passive income may sound appealing, but it’s important to remember that it can take time for your investments to grow. 

11 Best Passive Income Ideas for Building Wealth

Explore these 11 passive income ideas to make extra money and secure your financial being. 

1. Start a dropshipping store

Dropshipping stands out as the best passive income generating idea, allowing you to earn money remotely, regardless of your initial capital.

In the dropshipping model, you establish an online store where customers can peruse and purchase various products. What makes dropshipping intriguing is that you aren’t required to handle or physically oversee the products you offer for sale.

2. Print-on-demand Store

Print-on-demand services can be a lucrative form of passive income for artists, designers, and entrepreneurs to monetize their creativity. This method entails working with suppliers to customize white-label products like t-shirts, posters, backpacks, or books and selling them on a per-order basis.

Similar to dropshipping, you only pay for the product once it is sold. There is no need to buy in bulk or keep inventory.

3. Run an affiliate marketing business

Affiliate marketing is one of the most effective methods of generating passive income. It involves promoting the products or services of others in exchange for commissions. Individuals share their affiliate links to facilitate sales on platforms such as social media, websites, and email newsletters.

The scalability of affiliate marketing is what differentiates it. They can consistently generate passive income with minimal ongoing effort after creating relevant content and establishing affiliate links. This route is extremely beneficial for monetizing their online presence and abilities. As your audience grows, so does the possibility of passive income.

4. Become a social media influencer

Becoming a social media influencer, capable of influencing others’ purchasing choices, entails building a community of individuals who share common interests.

An engaged audience can be used to support a variety of passive income streams. For example, collaborating with large as well as small companies to endorse their products among your followers can be lucrative. Creating and selling personalized merchandise is another way to earn money by leveraging your engaged audience.

5. Start a YouTube channel

Making passive income through the YouTube channel venture remains viable, given the colossal global user base of 2.7 billion monthly users. However, the initial phase demands substantial effort with minimal immediate returns.

However, if someone is willing to put in the time upfront and has a long-term vision, a successful YouTube channel can generate a sizable amount of passive income. Revenue streams including affiliate sales, sponsorships, branded integrations, and ad income can increase steadily as your audience, content, clicks, and views increase. Moreover, you can increase your revenue streams by venturing into podcasting, which may generate a passive income through sponsorships.

6. Invest in rental income

Investing in real estate and making passive income through earning rental income, especially through long-term rentals, is a dependable way to generate steady cash flow, especially in areas with strong rental markets. However, it involves sustained responsibilities such as property maintenance, handling multiple mortgages, addressing property tax obligations, and managing various expenses over time.

Investors have access to a variety of real estate investments through the platform, such as development projects, rental homes, and commercial real estate.

7. Peer-to-peer lending

Participating in peer-to-peer lending is a good passive income source that allows you to act as a lender, extending financial support to individuals or small businesses, much like a bank. You (as a peer) lend money to borrowers in this type of personal loan. Although it offers promising profit potential, it’s essential to acknowledge the inherent risks, such as the possibility of borrower defaults. Mitigating risks by diversifying loans among various borrowers can prove advantageous. Engaging in peer-to-peer lending requires thorough research for selecting loans prudently and ongoing monitoring. 

Despite its hands-on nature, this approach can yield a consistent way to earn passive income from regular borrower payments, making it an attractive option for individuals willing to commit to a more involved passive income strategy.

8. Create an Online Course

Curious about potential online businesses to start? Exploring lucrative online business ideas can be an excellent strategy for establishing a passive income stream.

Developing an online course presents a dynamic and fulfilling opportunity for passive income for individuals with expertise in a specific domain. Once established, the course can generate income through enrollment, necessitating periodic updates and participant support. Given the growing popularity of online learning, an online course has the potential to provide a consistent source of passive income without much investment while also allowing you to share your expertise with a larger audience.

9. Invest in the Stock Market

Investing in the stock market may appear intimidating due to its steep learning curve and complexity, but it remains an excellent way to build long-term wealth. 

The main goal of stock market investing is to diversify your portfolio and reduce risk. This is accomplished by investing in various options such as mutual funds, index funds, exchange-traded funds (ETFs), and high-dividend stocks, which generate capital gains gradually over time. This strategy spreads risk which may result in long-term financial growth and helps to potentially earn income.  

Tips: Dividend stocks are regarded as a good long-term investment with growth potential. The passive income earned from dividend stocks grows as the company grows and pays out dividends.

10. Create a Job Board

In the realm of online entrepreneurship, running a job board is an excellent way to generate a passive income stream. These platforms function as hubs for employers to advertise job openings to prospective employees.

Job seekers frequently use these platforms to research new career opportunities, whether through online research or in-person interactions. You can earn money by offering self-employment ideas for women as one of the services of posting job listings on your job board. You can also offer premium features like sponsored job placements or unrestricted access to your database of potential candidates to increase your revenue potential.

11. Digital Products

Creating digital products is an excellent passive income idea to increase your cash flow. You can sell an ebook, course, printable, or template repeatedly without putting in extra effort once you’ve created it. You could potentially earn money while sleeping.

These passive income ideas are ideal for anyone looking to earn money without working around the clock. You can sit back and watch the sales roll in after a little research and effort to create a high-quality product. Passive income products also provide more freedom and flexibility.

Bottom Line- Passive Income Ideas for 2024

The bottom line is that generating passive income allows you to pursue your dreams even when you are not actively working. The concepts we’ve discussed are just a tiny fraction of the numerous potential passive income ideas available. The first step toward establishing a successful passive income stream is determining what works best for you and devoting some initial time and effort. Combining various passive income sources can improve your chances of long-term success. Passive income ideas are powerful tools that can provide you with the financial independence you deserve.

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

As a mom to a 9-year-old girl, Prerna was always experimenting with fancy creations for her daughter. She is a very creative person and carries love for art. She has explored couple of art forms and has tried her hands on Embroidery, Knitting, Zentangle Art, Stippling/ Pointilism, Pencil Sketching, Photography, etc.

Her immense love for kids and the positive responses from friends and family sparked an idea – why not share these creations with a broader audience? Soon PRE’S CLIPPIN BOWS became the business banner where Prerna’s artistic talents truly shone.

So what’s so unique about her creations? The magic lies in the exclusive and elaborate ribbon folds, a feature that sets her bows apart. Each intricate fold is thoughtfully designed and adorned with a combination of materials and embellishments, creating a product that’s truly one-of-a-kind.

PRE’S CLIPPIN BOWS is a beautiful celebration of creativity, uniqueness, and the joy of making every day fashion accessories a bit more special for every customer.

There’s something so different and so attractive about every creation

Embark on a charming journey with PRE’S CLIPPIN BOWS, where Prerna transforms ribbons into exquisite folds, creating signature bows that captivate hearts globally. Clients worldwide cherish the uniqueness, often noting their rarity and higher costs in their own countries. Surprisingly, for international clients, these bows are a reasonably priced treasure.

In India, Prerna caters to her clients with an exclusive range, focusing on competitive pricing without compromising on the premium quality. Each product launch unveils a narrative filled with trials, errors, and the creative dedication that goes into perfecting every design.

The Pigtail Bow steals the limelight, becoming a cherished bestseller with its charm. Classic pieces like embroidered Earrings add a touch of timeless elegance to the collection. The versatile Key Fobs serve not only as key holders but also as chic Bag Charms and trendy Wrist key accessories.

The vibrant array of Earrings introduces a burst of colors, while Net Fabric bows bring a delightful rainbow touch. Soft bands and irresistibly cute Candy Bows cater to the little ones, adding sweetness to the collection. For a touch of sophistication, the Classy and Elegant Maroon Bows adorned with stones and Copper lace stand out.

Adding a playful twist to the narrative, bows featuring unicorns, ice cream cones, rainbows, cupcakes, and more capture hearts. Hair ties and hoops bring drama to the story, enhancing high buns or low ponies. Smart bow ties contribute a dapper touch for young gentlemen.

For a personalized touch to your special festive occasions or celebrations, Prerna is thrilled to craft something truly unique that complements your chosen outfit. Step into the enchanting world of PRE’S Clippin Bows, where each accessory plays a unique role, and every character tells a tale of style, creativity, and a touch of magic.  Reach out on WhatsApp at +91 – 7499785978 to connect!

A journey of simplicity, elegance, and a touch of fashion

Prerna, the creative force behind PRE’S CLIPPIN BOWS, made that leap of faith into the world of fashion bows, in her fabulous forties. With a degree in Fashion Design and armed with an initial investment of INR 10,000, she set her venture in motion on January 15, 2022, right after the challenges of the COVID era.

Prerna faced the task of reaching out to clients in the virtual landscape, considering the restrictions in physical platforms. Securing spaces like exhibitions, shops, or collaborations with big brands posed its own set of challenges. Navigating smartly through the digital landscape, with her background in PR and marketing Prerna nurtured PRE’S CLIPPIN BOWS. Starting as a homemade business, it quickly captured the imagination of over 1000 customers.

Prerna dreams big, aspiring to see her brand alongside major fashion players and carve its own unique space not just in the market, but also in the hearts of its customers.

Click https://www.instagram.com/PRE’S_clippin_bows?igsh=YjQ4Y3hmbm5rc2d0  to see these marvellous handcrafted creations.                                     

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/    

Life often unfolds unexpected chapters, revealing hidden talents and reigniting dormant passions. For Saryu, this revelation came when her son left for Canada in 2020, leaving her with a void in life that she sought to fill. Choosing to explore a long-held passion for baking, she embarked on a journey into the world of desserts and fondant art, armed with her certification in Baking and Pastry Arts from CAPA.

However, the initial steps like those of many home baking ventures, posed challenges, particularly in reaching and captivating a willing audience of customers. Undeterred, Saryu realized the need to sharpen her marketing skills and connected with local ladies’ clubs, where she not only found valuable support but also fine-tuned her baking skills.

Soon, ESCAKES PATISSERIE emerged as a comfortable and vibrant space where Saryu breathed life into her dreams. The brand’s distinctive nomenclature, a fusion of “Es” from Saryu and “K” from Khanna, epitomizes her unique identity and unwavering commitment to crafting something extraordinary. Boldly experiment with flavors, shapes and designs Saryu began to get noticed for her ability to customize a variety of cakes and also for her commitment to deliver on time. What commenced as a personal odyssey swiftly gained momentum with each delectable creation, transforming Saryu’s home bakery into a very popular and successful local enterprise.

There’s just sweet temptation everywhere

For every noteworthy occasion – be it a birthday bash, a joyous celebration, a festive gathering, or a lively party – let the star of the show be a bespoke creation from ESCAKES PATISSERIE. With Saryu’s flair for customization and an array of delightful flavors, each cake, regardless of its size, transforms the moment into a sweet memory.

Unveil the layers of the divine Chocolate Fudge Cake, each bite a masterpiece of soft delight, or celebrate with the rich Cassata Cake.

For fruit enthusiasts, the luscious Strawberry Cake and delightful Chocolate Truffle Cake with blueberries promise a taste of heaven. Spark joy with captivating Theme Cakes, from superhero spectacles to adorable Paw Patrol-themed creations, ensuring smiles all around.

Discover artistic allure with Truffle Cakes shaped like handbags or opt for visual appeal and scrumptiousness with Rice Paper and Butterfly Cakes. BENTO CAKES offer the perfect blend of art and taste, while Multi-Tiered Wedding Cakes create a sweet symphony for special occasions.

Embrace the festive spirit with Festive Time Cakes, and savor the grandeur of the Triple-Decker Cake, where each layer narrates a unique flavor tale. The Cake Platter, offering three delightful flavors in one ensemble, caters to those seeking variety. Make memories timeless with Edible Photo Cakes, capturing special moments in delectable masterpieces.

ESCAKES PATISSERIE, under the creative genius of Saryu, ensures that every cake is a work of art, designed to make your celebrations extraordinary. Join the journey of flavor and creativity at ESCAKES PATISSERIE, where baking becomes an art form.

Delivering sweetness on a journey of flavors and fame!

Embarking on a sweet journey on Valentine’s Day in 2020, Saryu brought her dream to life with ESCAKES PATISSERIE. Armed with the necessities like spatulas, whisks, pots, and a generous sprinkling of passion and creativity, she transformed her kitchen into a haven of delicious creations.

Starting small, Saryu’s home bakery quickly became a local sensation, earning accolades from her community and beyond. Today her enterprise isn’t just a bakery; it’s a memory-maker. Saryu’s cakes and pastries aren’t just baked; they’re crafted with love and irresistible taste.

Saryu’s secret ingredient? Her commitment to her mission. She wants to be famous, acknowledged, and turn her baking venture into a thriving success. Having already delighted over 300 customers across India, she’s not just baking; she’s building a brand.

Looking ahead, Saryu is working towards building her own designer cake studio, a place where sweet dreams become delicious realities. The story of ESCAKES PATISSERIE is not just about baking; it’s about passion, dreams, and the sweet taste of success.

Click https://escakepatisserie.com/ and also visit https://www.facebook.com/cakesbysaryu/ to explore and order some tasty baked goods, cookies and variety of eggless cakes.                                    

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Therein lies a vast untapped market and a great opportunity. And Lemonade is the brand that aims to tap into this section of customers. Founded by Sambuddha Bhattacharya and Gokul Ramanujam – entrepreneurs with vast hands-on experience in successfully managing and scaling up businesses in highly competitive verticals across global markets – Lemonade is truly an idea whose time has come.

The business premise of Lemonade was born out of the fact that a lot of global or home-grown luxury brands directly source either from India or China. So, their product cost is not that high. In traditional partnerships between manufacturers and luxury brands, the former usually gets the short stick in the deal. The brands capture the majority of the revenue, leaving small margins to satisfy the manufacturer and Lemonade created a new way forward for both manufacturers and consumers. Lemonade is a luxury goods marketplace that provides a carefully curated list of luxury products at the fraction of a cost to its customers via its direct-from-manufacturer model.

Finely crafted products sourced directly from the factories of globally acclaimed brands

Lemonade has made it its mission to facilitate the progression of the buying curve of luxury products, from remaining just an aspiration to becoming a delightful reality. The brand’s design philosophy centres around the guiding principle to consistently deliver unparalleled price points on high-quality goods without compromising on quality, design, or customer experience.

The strong partnership with leading export houses who manufacture for the likes of Hermes, Loro Piana, Ralph Lauren, West Elm, GoodEarth and several other leading brands, has translated into a treasure trove of beautiful home décor and rack after rack of stylish and timeless wardrobe facets. The home décor range consists of home accessories like rugs, throws, bedspreads, quilted bed sheets, sofa blankets and more. The range for women wear is an attractive collection of satin and poplin dresses, tops and shirts, cashmere silk scarves and stoles and elegant footwear too.

The men’s collection is composed of cool casual shirts, classic polo t-shirts, crew cut t-shirts and pure leather shoes and sneakers. Accessories like bags, belts, wallets too are available.

Luxurious, high-quality products at never before affordable prices- that is the raison d’etre of brand Lemonade.

Making buying luxury a rational & democratic experience…

Luxury products can and should be indulged in and enjoyed by all. The thought leaders at Lemonade are quite vocal and also very positive about this aspect being made a reality. The brand at the same time has always ensured that it does not compromise on the quality, timeless classics and the expectations of its customers, who trust it to bring them genuine and rationally priced fashion wear and home décor luxury elements.

Lemonade has gained valuable traction on social media, and excellent customer word of mouth has played a key role in racking up significant order volume. Besides deepening its footprint in India, it is looking to expand internationally and aims to become a milestone $100 million business over the next 5 years!

Click here https://www.instagram.com/thelemonadeway/?igshid=YmMyMTA2M2Y%3D

Say Hello to your Luxury Essentials: Luxury Products at Honest Prices | Shop for Luxury apparel, footwear, home decor and accessories online. (lemonade. shop)  and be surprised how luxury is now within your reach.

To Read more startup stories on The Business Press, visit – https://thebusinesspress.in/

As a leading agricultural farmland management firm in India, Hebbevu aims to become the most loved and trusted agro realty brand, creating eco-friendly methods of growing food while evolving into a highly profitable business that delivers a life of happiness to its employees.

Launched on 12^th April 2019 by a prolific sibling duo Mr.Amith Kishan and Mr.Ashrith Kishan, Hebbevu follows the organic farming approach, thus maintaining a fine balance to nurture the fragile ecosystem with innovative technologies without compromising on quality, equality and ethics.

A peek into Hebbevu’s journey so far

For the Kishan brothers, the plunge into entrepreneurship was a well-thought-out decision, backed by considerable knowledge of agriculture handed down by their father and forefathers who had been in this sector for a long time. The beginning wasn’t a smooth-sailing one. After completion of their engineering degrees, Amit and Ashrith decided to join the IT sector. However, as luck would have it, the IT industry was going through a low phase during that time. Thus, they shifted gears and joined the banking sector as food managers and began to earn decent salaries. But an enterprising mind always strives to push its limitations and wants to do something more. The siblings thought “If we can bring profit for other brands, why can’t we do the same for ourselves.” That’s when the idea of stepping into agriculture crosses their minds.

Though the initial plan was to focus exclusively on organic farming, few roadblocks forced Amit and Ashrith to rethink and strategize their plan. Procuring a piece of land is not a piece of cake and the founders realized this quite early on. They saw an opportunity to help people obtain agricultural land where they can indirectly participate in organic farming. Since most people don’t have adequate knowledge of farming, it’s best to let professionals handle everything. Here’s how Hebbevu chips in. While you sit at home and relax, Hebbevu takes care of farming. The profits are shared in a way such that customers take a bulk of the profit while the startup opts for a minimum stake of the profit. There’s no involvement of a third party, no hidden cost, no secret dealing. 

Invest today for a better tomorrow

Hebbevu is the only manless, organic managed farmland in the country that democratizes the process of farmland investing. Its subsidiary brand is involved in selling the farm produce, thus reducing external dependency for running its business. Amit adds “The people who have invested here vouch for the transparency with which operations are conducted. Updates regarding harvesting period, seller details, product details are shared with our investors.” Hebbevu is a one-of-a-kind initiative, allowing investors to buy plots of land which are then managed by the company and the products are sold directly under the brand name Hebbevu.

Instead of selling through merchants and agents, this Bangalore-based enterprise directly reaches out to buyers through its own subsidiary brands Hebbevu Fresh and Ksheera Farm Fresh Milk that offers a wide range of fresh farm products and by-products including the pure A2 Gir Cow Ghee. All this is achieved at zero maintenance cost and the value of the harvest is paid to the customer on farm and dairy investment.

The startup is actively involved in growing cash crops, fruit trees, timber trees along with potato plantation harvesting, corn harvesting, sheep rearing, cattle farming and breeding of desi bulls such as Gir, Kankrej, Rathi, Saihwal, Ongole. Everything is nurtured organically with the blessing of Mother Earth.

What lies ahead?

Hebbevu has already earned the trust and goodwill of its customers through an uncompromising work ethic, focus on organic ways of farming and a dedicated team of experts. The startup is in an expansion mode in terms of land, cattle and overall brand value. Before signing off, the founders reiterate how agriculture is not just a money-making endeavor, rather a way of life at Hebbevu.

Instagram link – https://www.instagram.com/hebbevufresh/

Website link –https://www.hebbevufresh.com/

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Whether you’re trying to overcome writer’s block or just want to pour your thoughts and feelings on a piece of paper, journaling can be one of the most transformative experiences of your life. Contrary to popular belief, you don’t always need to have a purpose for kickstarting your journey into journaling. All you need to do is just dive right in and reap in its benefits.

Writing your way through life

Purva’s foray into entrepreneurship began after she had gained considerable experience in IT consultancy. The MBA graduate had always found reading and writing to be enjoyable and life-changing activities. Last year she began to delve into the fascinating world of journaling. There were times, when like most of us, Purva too felt the need to express her feelings and talk her heart out. But she realized it was better to confide in a journal than depend on other people. The emotional journals in fact, act as healers, calming the mind by reducing anxiety, depression and stress.

She learnt the subtle nuances in design and quality that makes journaling an immersive experience. What followed was extensive research to understand how journaling as a habit or lifestyle can make life more productive, with your plans, goals and achievements clearly written on it. Thus, it was only a matter of time before her own journaling venture came into existence. She adds “I completely designed the name and logo, conceptualized everything from scratch”. The brand name Write Motifs means – to bring the habit of writing into life.

What Write Motifs has got to offer

Write Motifs offers a wide range of journals that cater to different purposes. So whether you’re dealing with unsettling thoughts, lack of routine, less productivity, unhealthy habits, emotional turmoil, mental stress or obscure life goals, there’s a journal for every problem and every phase of life.

Here you get a “Mind Impression” journal which addresses your emotional needs, eases out disturbing thoughts and helps you feel sorted and secure in your own mindset. This journal is a must-have for those who need an emotional outlet or just want to vent out their emotions, thus eventually calming down and achieving mental clarity.

Next in line is the “Book Outline” journal that ensures you note down those meaningful readings. If you like summarizing your thoughts and opinions about recently-read books, this journal is for you.

You’ll never lose sight of your goals with “My Goal Keeper” journal that helps visualize, track and achieve your yearly, monthly and weekly goals and measures how you grow with each goal.

Lastly, if you feel overwhelmed by your choc-a-bloc daily routine, maybe you need a “My Day Planner” journal. It’s a quintessential planning notebook that helps sort out and prioritize your daily tasks using the given colored spaces. Witness your productivity level shoot up as you keep striking off each task after its completion.

Write Motifs offers services all across the country. Customers often buy the journals in bulk, keeping some for themselves while gifting the rest to their friends, family and colleagues.

What’s next on the anvil?

Purva intends to set up a studio with a team of 4-5 people. Presently, her mind is brimming with exciting new ideas, that include conducting live workshops to raise awareness about the importance of writing in improving the quality of life.

Before wrapping up, Purva says “I want people to know how interesting journaling can be and how it helps us to be independent, organized and optimistic about life. I really want people to explore the safe haven that journals offer where you can be your true self without any fear of being judged or ridiculed for what you feel.”

Instagram link – https://www.instagram.com/writemotifs/?igshid=NDRkN2NkYzU%3D

To Read more startup stories on the business press, visit – https://TheBusinesspress.In/

Another thing it has thrown into the mix is the social media influencer model. While traditional marketing strategies seem to lose steam in this environment, at the same time over reliance on plain vanilla influencer approach, without the backing of strong marketing fundamentals, come up woefully short.

What brands and their custodians demand in such an environment is a solutions provider who ticks all the boxes. Enter Vibha Gupta – a multi dimensional personality who is Branding Specialist, Writer, Artist and Foodpreneur who is also MasterChef India Top 50 and is a Council Member Food and Nutrition at WICCI INDIA. Armed with an MBA in marketing, human resources and international business and with in-depth exposure to research and tech, Vibha is today a much sought after branding & marketing expert. She is also the founder of Fondant Art, an extremely popular artisanal food design venture catering to five star hotels and high society for over a decade.

At the intersection of design and commerce there needs to be a specialist who can walk that fine line and deliver…

Vibha, after having worked in Information Technology, Business strategy, HR and Marketing with a clutch of top companies, went on to co-found CoantumLeap Digital India. As the Chief Marketing and Creative Officer she spearheaded the brand into a successful digital transformation venture serving global markets.

She also helped launch Neofy, a global financial cloud that allows new fintechs to be launched from scratch in a matter of weeks with a predominantly pay as you go SaaS model.

A passionate mom of a child prodigy and a cute little Shih -Tzu that she showers her life on to, she is an inspiration to women who seek to achieve what she calls the “life-work” balance. With such an impressive resume, Vibha is today positioning herself as a marketing specialist offering a blend of traditional and digital solutions, tailor made to suit every brands DNA. She has created a suite of offerings that is helping emerging brands to quickly capture attention and also keep the customers walking in.

Wearing many hats is something that is second nature now… there are many feathers to add on the way ahead…

On a constant journey of accomplishments, Vibha is still that restless entrepreneur investing her time and energies in coming up with initiatives that help brands and businesses keep up with cutting edge and emerging tech. Currently she is completely devoted to kick start her new venture “Metamorphosis” – a Metaverse centric brand marketing outfit for clients across the globe.

With the wealth of experience across areas, passions for food and art forms, and an active socialite, she is now advising both upcoming as well as established marque on how to intelligently and emotionally engage with their users in a genuine and high touch manner using social media and digital channels.
“I believe that marketing and engagement should be associated with a high dose of emotional quotient in its approach”, says Vibha. Engaging with active consumers who have a voice and can change the prospective customer in a genuine way is what she is trying to establish with her total client experience framework which is also the subject of her upcoming book titled “Marketing in the age of influencing” where she writes about consumers who can actively engage and positively impact buying and consumption patterns of brands.
Click the links below to know more about Vibha and her initiatives –
https://www.instagram.com/vibha.gupta79/

https://www.linkedin.com/in/vibha-gupta-12b9b060

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But when it comes to a girl studying away from her home there are a whole lot of doubts and anxieties that accompany that decision. Both the parents and the students need to make critical decisions – SAFETY, PRIVACY, COMFORT, PRICING and FOOD being her top priority.

Dehradun, which has emerged as a hub for world class learning institutes, there is a space specially created for ambitious, career driven girls of the future – HOME –IN –THE-CITY – a well-managed student stay right in the city of Dehradun.

Says Dinesh Rao Founder Director Home in the City – “When it comes to creating staying options for girl students, we have created a very safe and sensitive place. We completely understand that the staying needs of a girl is completely different from that of a boy. We have built in certain facets that can make every girl feel comfortable and safe without being too overbearing. We believe that this staying experience should only be a stepping stone for the girls to excel at studies!”

A space thoughtfully created to make you feel at home

For every girl staying away from home to study is indeed a big decision. The next big decision is of course finding a space that will meet their own standards of safety, hygiene, convenience and comfort.

Home in the City while creating space specifically for the girl student, has made sure that every little thing from resting – to studying – to leisure – has been built around her personal needs.

The highlights of the STUDENT HOSTEL for Girls are –

• Comfortably sized, airy and brightly lit rooms
• Clean, soft bedding and fresh linen
• Adequate storage space for personal belongings
• Reading lamp for exclusive personal use
• Excellent and regular housekeeping services
• Convenient laundry services
• Choice of curated and healthy meals prepared by a trained chef in hygienic SS kitchen
  24 x 7 High Speed Wi-Fi
• Functional CCTV camera network at all external and common access, entry-exit points
• Round the clock 24 vigilant security personnel
• Unobtrusive yet strict security procedures
• Very high hygiene standards and full suite of COVID-19 protocols followed
• Hospitality Counter and an All-day Cafe

Community spaces- lounge with large LED screen, dining spaces and an open lawn

HOME IN THE CITY – Because quality home stay can be a really good partner for a girl for quality education

HOME IN THE CITY is all about making two things possible – focusing on studying, as well as being reassured on experiencing a comfortable and safe stay for every girl.
There are whole set of things that are being implemented so that the experience keeps on improving and more and more girl students get comfortable with the facility. Modern and transparent processes that facilitate faster communication, quick response to every student’s need, better communication channels between students and their parents, healthy and diverse meal plans, all these facets are coming together to create a genuinely modern and safe staying experience.

To know more visit –https://www.instagram.com/home_in_the_city/

Website – https://www.homeinthecity.com/

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Vishwas Corner is a family-owned stationery shop that began its operations in 1980’s by Santosh Patne in “Khed” near Ratnagiri in Maharashtra. It initially sold basic school supplies like notebooks, pencils, crayons and other stationery items. For its time, the store did reasonably well as it was well known in its locality. However in 2021, Santosh’s son Arya joined the family business and took it to the next level.

Setting the Foundation

Since Vishwas Corner was a well-established business, Arya played it to his advantage. He created an Instagram page for the brand that allowed it to gain greater visibility in India. Thanks to this, the brand is currently dispatching 15-20 orders per day. He has also started a new range of products like resin art equipment, customized ribbons, stamps, stickers and so on. All these products have been extremely well received by the clients and have helped escalate Vishwas Corner from a local stationary shop to a hub for art and craft supplies.

“A USP of the brand is its good quality supplies at an affordable price range. We never compromise on quality as we feel that we would not like to sell our clients a substandard product. Our prices are affordable so that it can appeal to a wide range of audiences. This has proven to be a winning combination as we have seen a rise in orders since the time we have begun promoting the page through Instagram,” shares Arya.

Vishwas Corner: Expanding Horizons

In a marketing driven world, the role of Instagram has helped enhance so many businesses and Vishwas Corner is no exception. Ever since the brand has begun promoting itself through its page, the business has seen an upward surge of engagement, views, followers and orders. This has led to increase in scale of operations and has enabled the brand to reach interiors of the country. Arya now has his eyes set on a brand website which can better display its products and take orders as well. “We want to be India’s most trusted brand when it comes to stationery and art and crafts supplies,” says Arya.

instagram link – https://instagram.com/vishwas_corner?igshid=YmMyMTA2M2Y=

To know more Startup stories on The Business Press, visit – https://www.thebusinesspress.in/