Fashion & Lifestyle

Navigating through the numerous options available when shopping for kids can be overwhelming and time-consuming. An ideal solution is a singular online platform that makes this process effortless. Enter Totdot, a Hyderabad-based e-commerce venture. It was kickstarted by Spoorthi Gunuganti and Shreya...

When creativity is fueled by passion and dedication, it invariably gives rise to something exceptionally beautiful and profoundly meaningful. Ask Nitika Rai Shukla the founder of MACRAME MAGIC and you will discover how this narrative mirrors her inspiring journey.

Remaining faithful to the legacy of a long-standing family business and infusing it with a world-class, contemporary, and eco-conscious essence is a pursuit that only a dedicated entrepreneur can undertake. Siddhant Saraf, the visionary founder of ITHIKA STUDIO, exemplifies this passion. What...

Women's fashion revolves around an intricate combination of styles, trends, comfort, and impeccable fit. The pursuit of the perfect fashion piece is a testament to how discerning women are in their choices. To cater to this dynamic...

Strategic implementation of technology has the power to propel businesses to new heights. A compelling vision, coupled with a product that exceeds customer expectations, forms the crux. Discover SIROHI—an artisanal enterprise championing women's empowerment in rural North India—exemplifying this dynamic synergy.

Bags are essential and fashionable accessories that everyone desires, but finding the perfect blend of style and utility can be a challenge. Enter BAGIO, your go-to destination for unique, customizable vegan and canvas bags...

Knitwear in this era of fast fashion is something that is not on everyone’s to-wear or must-have list. One brand HIKIKOMORI KNITS founded by a knitting artist Kavya Tiwari, is spinning quite a fabulous and tempting yarn with its...

Creating clothing for babies and toddlers presents several unique challenges. Comfort, size, colours, convenience, and pricing there are so many factors to consider. But for Chaitra, the founder of BABY&ME the lack of options in baby clothing when she became a mother,...

In the dynamic world of fashion, the path to building and sustaining a brand is no easy task. It requires unwavering commitment and a profound belief in one's design sensibility and creativity while competing against established labels, emerging brands, and discount stores.

Fashion is an expression of one self. What we wear shows up and reflects in our mood and our personality. This is the business philosophy or should we say brand theme behind MALURAAH – a contemporary bridal wear destination.