Takeaways

• Travel CRMs enable tour operators and agencies to create customized itineraries, provide seamless communication, and increase customer retention rates.

• By automation and API integration, agents can save time and effort and increase productivity by 10x. It enhances better marketing efforts and strategy.

• Advanced analytics provided by Travel CRMs help travel businesses gain deeper insights into strategies that are working best. Additionally, It helps agents track and study customer behavior. This encourages businesses to make an informed business decisions and improve their deliverables.

• Travel CRMs significantly improve digital involvement by optimizing social media tracking and integrating online booking features. It pushes the industry to stay relevant in the technology-driven world.

What is a Travel CRM?

Travel CRM: An Urgent Necessity for Travel Business Owners

1. Personalized Service

• Preferred Destinations
• Preferred Budget
• Favorite Activities
• Choice of Hotels and Transport
• Food Options

2. Streamlined Operations

• Reduce your response turn-around time
• Convert prospects into paying clients
• Minimizes manual errors
• Boost team efficacy
• Enhance custom engagement rate

3. Leveraged Data Analytics

• Enhance marketing strategy
• Create better-personalised tour packages
• Create loyalty programs
• Target prospective clients efficiently
• Adapt to marketing trends

4. Real-Time Payment Tracking

• Reduce errors of miscalculations and duplicate charges
•  Get timely updates on any transactions done.
• Collect payments on time
• Enhances customer experience

The Skyrocketing Demand for Fashion Jewellery Amongst Indian Women

Our country was once defined as “Sone ki Chidiya” and the gold-rich country had plentiful gold to adorn its citizens with precious ornaments. Women were glorified with the dazzling gold and silver jewellery that they used for festivals and traditional purposes. Over years, with gold prices shooting up massively, the love for gold may not have dropped but being heavy on pockets and safety issues drove the need to consider imitation jewels. Jewellery is no anymore worn only for ceremonial purposes or with traditional attires but has changed to being a method of expressing individuality and fashion sense.

Today, fashion apparel trends go hand-in-hand with accessories required to achieve the look of the day. The effects of globalisation have influenced the tastes and consumption patterns of millennials, through international television shows and films, as well as the all-encompassing hold of social media. Along with celebrating the latest trends and staying in vogue, another major advantage of shopping fashion jewellery is that they are durable and combine the classic traditional designs passed down from generations with contemporary trending styles to create a fusion. Such a fusion led to the creation of incredible and captivating chokers, long necklaces, bajuband, bangles and more! The urge to style up with infinite and affordable jewelery designs amongst the fashion-conscious Indian woman with higher disposable income is driving the fashion and imitation jewellery market in India.

The Entrepreneurial Vibe Behind The Brand

Heena who has experienced the retail sector for 5-6 years in her professional journey and also worked with multi-designer stores, witnessed a huge gap in terms of the quality & variety of jewellery offered by various brands. There was a great mismatch between price and quality of designs and post conducting research for almost a year on the jewellery products, she finally decided to launch her brand. With a minimal savings and a big dream to venture into jewellery business, the brand got on the market by June 2022 selling a vast range of jewellery pieces such as chandbalis, jhumkas, stack bracelets, chain pendants, chokers, earrings etc sparkled with the Kundan, meenakari and pearls to add elegance and charm to any attire.

Talking about the brand’s relatedness with every woman, Heena shares “As a small business owner, I can certainly say that each one of us would relate to having something of our own which we treasure the most. The Pretty Vibes is the same for me. The brand is put together with love and intention of making a women’s jewellery choices easier by providing a variety of jewellery at one platform.”

Setting The Objectives Ahead

The brand aims to be recognised as a one-stop destination for all jewellery collections and offer premium quality at an affordable range to fit the budget of all income classes. It wants to expand its product range by introducing watch charms and curated gift boxes. 

Instagram link – https://www.instagram.com/theprettyvibes_jewellery/

To read more Startup Stories on The Business Press,Visit – https://thebusinesspress.in/

As one of the world’s most religiously and ethnically diverse lands, India boasts of unique, culturally rich wedding ceremonies that run from elegant and sophisticated to beautifully intricate. Part of the complexity stems from the concept that when an Indian couple marries, entire families and communities are involved. This means typical Indian weddings have numerous functions each complete with its own meaning that dates back centuries. An Indian bride is the epicenter of this event making her the most important part of the festivities.

Everything about the bride, be it her outfit, makeup, hairstyle and jewellery must be outstanding. Families leave no stone unturned in ensuring that this is the happiest day of their daughter’s life. Jewellery plays an important role in the journey of a bride and brides often deck up in their traditional best on their wedding day. With rising costs and an increasing rate of inflation, jewellery is a huge expense that can be a great stressor while planning a wedding. Enter Sai Guru Collections. This Bangalore-based start-up provides bridal jewellery on a rental basis as well as for buying.

Sai Guru Collections – Bejeweled Business

Twenty-nine-year-old founder Sunitha was a civil engineer working in a reputed corporate when she gave birth to her child and decided to quit her job to start her own business. With an initial capital of ten thousand rupee in 2019, she began purchasing bridal jewellery directly from manufacturers. This helped her reduce costs and re-sell her items to brides as well as bridesmaids.

“I think weddings are an expensive affair and with the pressure on brides to look their best, the amount of money spent on these 2 or 3 days is enormous. Most jewellery is worn only once on the wedding day and then lies in the locker the rest of the time. So I thought what if brides could rent the jewellery for these few days and then return it without having to bear the huge cost of purchasing?” shares Sunitha.

Take Your Pick

Sai Guru Collection offers a plethora of options for brides to choose from. Traditionally brides wear necklaces, earrings, bangles, headpieces, and rings on their wedding day and Sai Guru offers each item with numerous options to select from. These pieces are created either in a gold matte finish or an antique finish depending on the client’s preference. These pieces have been adorned with diamonds, rubies, emeralds, pearls and so on to give every bride the most perfect look possible.

Since its inception Sai Guru Collections has amassed more than 700 orders and undertakes orders through its Instagram page as well. It showcases all the various offerings of the brand and also offers these pieces for sale. “I want the brand to increase its reach and become a one-stop destination for bridal jewellery. We want to make every bride’s dream come true when it comes to jewellery and for this, we look to offer the newest and most fashionable pieces possible. From chokers to rani haars, danglers to studs, maang tikkas to mathapati we want each piece to reflect the intricacy and craftsmanship of Indian artisans,” shares Sunitha.

To know more visit – https://www.instagram.com/sai_guru_collections/

Launched in 2018 by fashion designer Prakruthi .B, Envisious Looks is garnering attention for its exquisitely customized outfits for women and baby girls that are both economical and eye-catching. The brand aims to provide the most authentic and comfortable fabrics personally sourced by the founder and her team. Envisious Looks encompasses quality, loyalty, affordability and impeccable service as its core brand values.

Let’s begin from the beginning

Prakruthi’s entrepreneurial journey wasn’t a smooth sailing one. It was a culmination of tremendous hard work, ample creativity and immense self-belief. Soon after finishing her B.Com, Prakruthi thought of doing an MBA. But then, she realized it wasn’t what she wanted to do in the long run. Following the herd didn’t excite her. She explains further “I was fascinated by the world of fashion, with those wondrous clothes, beautiful colors and what not! However, merely loving fashion isn’t enough to set up a fashion label. One needs to understand the technical aspects of being a designer.” That’s when Prakruthi decided to enroll herself in a fashion designer course. Shortly afterward, Envisious Looks was born.

How did the name come about?

There’s an interesting story behind the name “Envisious Looks”. While searching for a unique name that would fit perfectly with the newly formed brand, Prakruthi’s friend came to the rescue. He often used to call Prakruthi by the nickname “Envi”, a short form for the environment since it serves as an English translation of her name (environment = prakruthi). Thus, within a fraction of a second, he suggested the name “Envisious” and it was at once approved by Prakruthi.

Envisious Looks: A blend of seamless style & authentic fabrics

Envisious Looks offers customization of outfits, catering to different requirements and occasions. So, you get gorgeous lehengas, sequined blouses, blazer blouses, stylish dresses for party wear, recycled sarees with an indo-western twist and so much more. The brand strives to establish a connection with those women who love to see themselves dressed in western/indo-western outfits, made from comfortable fabrics and available at pocket-friendly prices. Since all outfits are customized, they’re truly one-of-a-kind and cannot be replicated anywhere else.

Presently, orders can be placed online through their Instagram page. Envisious Looks has become an international brand as orders keep pouring in from abroad too.

What’s in store for the future?

Prakruthi wants to set up a physical studio that will provide a wide range of bridal services starting from makeovers to outfits. When asked about readymade garments, the talented fashion designer says “Readymade garments are easily available and much in demand, thanks to high-end, super-luxurious brands. Everybody wants a designer lehenga on their wedding day even at the cost of denting a big hole in their pocket. However, at Envisious Looks, we intend to make something as stunning and spectacular but at a much affordable price.”

To know more visit –

https://instagram.com/prakruthi_b_rao?igshid=YmMyMTA2M2Y=

Ananya always had a passion for doing something really creative, exciting and different from the rest. This time she was determined to not miss out the chance to follow her passion. At the age of 25 with a modest investment of Rs. 10000/- she founded KEFI TALES.

HANDMADE was her focus and it still is. Beginning small, she used the skill of her hands and the thrill of her imagination, to create and market a whole range of innovative gifting options for all occasions. Appreciation poured in and from then on for KEFI TALES, there was no looking back.

Discover the magic that a thoughtful, personal handmade gift can do for every occasion

What attracts clientele to KEFI TALES, is that every single gifting option it offers is 100% customized. Each gift has that special personal touch to bring in not just that WOW factor, but also that AWWW factor, simply because the message behind the gift is so personal and so meaningful, that the receiver is simply going to be delighted and at times even overwhelmed!

KEFI TALES has something for every occasion and also can create gifts based on client suggestions. In fact, visit https://www.instagram.com/kefi_tales/ and displayed there will be collection of handmade gifting options that have all been made in close consultation with clients.

The customised hand-made birthday cards, wedding cards, anniversary cards and beautiful handwritten letters are just amazing. The smart desk calendars too are very much in demand. Taking pride of place are the anniversary albums, quirky shaped picture albums and gold foil luxury suitcase album. Chocolate tower, chocolate hampers, customized hampers for men, customized rings platter, exquisite book marks, table top vintage brass frames all make for a wonderful collection of gifts with real meaning!

Growth is also ultimately a DIY progression

At KEFI TALES the journey of over a year has been one of intense challenges, learning and self-development. It has also created the time and space, to ideate and curate new gifting options for its customers. Using the reach of social media to its fullest advantage, the brand has built a strong connect with a decent number of customers. Positive word of mouth has meant that it is now gearing up to serve a whole new set of customers.
Completely handmade products literally translates into a fact that the growth of KEFI TALES is in its own hands. How it maneuvers itself towards on this trajectory of growth is going to be a very interesting phase for the brand as it moves forward on a journey of self-discovery.

In the near future, Ananya is looking forward to incorporate the concept of personalized and handmade gifting not just for people on a personal level but also for the purpose of corporate gifting as well. She wants to cater to corporate events like weddings, baby showers, etc. to give it a more personal touch. Since we are currently in an era of monotonous and mass-produced items, personalized gifts always add a beauty and charm of its own.

Instagram – https://instagram.com/kefi_tales?igshid=YmMyMTA2M2Y=

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

The right outfit, just as the right attitude, can make all the difference. The clothes adorning your body aren’t merely a reflection of your fashion choices but also serve as an effective medium of self-expression. Thanks to the efforts of a few emerging startups, today’s generation is able to connect with India’s rich legacy of handcrafted clothing. They’re willing to explore and experiment more.

Launched in 2019 by Meghavi, Aamvi offers the best of chic Indian clothing, created with love and devotion by the skilled artisans of India. Since Meghavi was a part of the UN cohort for women empowerment, she’s aware of her responsibility not just as an entrepreneur but also as a woman. Hence, through Aamvi the feisty 24-year-old strives to train and uplift women artisans, thus enabling them to create a brighter future for themselves.

Stairway to Success 

Meghavi’s entrepreneurial journey began when she was still in the final year of college, studying to be a fashion communication graduate. As part of the curriculum, she visited the craftsmen in Telangana and interacted with the local artisans there. This marked a drastic shift in the way she began to perceive fashion and clothes. She was bowled over by the amazing craftsmanship and unwavering dedication of such unsung heroes of Indian weaves.

Meghavi personally preferred bohemian fashion but experimented with her fashion choices. In an attempt to explore her creative potential, she set out to make her own collection, wearing them to college and drawing admiration from a lot of people. At a time when most of her college mates were gushing over high-end brands like Zara, Meghavi made heads turn with her ethically sustainable clothes that were at par with foreign brands in terms of style, quality and aesthetics. The positive response garnered from all quarters encouraged Meghavi to establish her dream venture, Aamvi. And, there has been no looking back ever since.

Aamvi : In honor of women, Indian values and art 

Aamvi presents a unique collection of modern, easy-breezy outfits that celebrate the flair and finesse of Indian handloom and crafts while holding on to the style quotient of current times. Since sustainable measures are adopted, there’s zero wastage and no harm caused to the environment. The designs, hand printed by expert artisans, are fun, unique and versatile. 

Aamvi busts the myth that if it’s handprinted, it’s boring. These clothes captivate the sensibilities of the younger generation who are fascinated by the enduring appeal of traditional art, handed down over several generations. 

Take a look at some of the trendy chic dresses and cotton shirts (bushirts) which are high on comfort and style. The Jugalbandi collection boasts of hand block-printed apparels while its Kamala backless dress and Avisa shirt are a crowd-favorite.

Aamvi clothes are designed in a way that allows you to style the garments in many different ways, thus giving wings to your creative expression. Orders can be placed online on Aamvi’s Instagram page. Owing to worldwide shipping, customers can opt for offline orders too and because of this option, the brand has a diverse clientele from across the globe. With more than 500 offline orders and many products going out-of-stock within hours of availability, the brand is turning out to be a favorite with fashion lovers worldwide.

What’s in store for the future?

There’s no denying that Aamvi has got off to a dream start. So now, what’s next? Meghavi responds “I see myself opening offline stores and building a team of young people with a keen sense of fashion.” Furthermore, the brand intends to experiment with new sustainable materials other than cotton. They also aim to empower artisans as the brand grows and build a women empowered team. There’s a lot to explore and a lot to learn for Aamvi. The journey has only just begun.

Instagram – @aamviclothing

Facebook –  @aamviclothing

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Art is what makes life worthwhile. It gives meaning to our existence which would otherwise have been an endless drudgery bound by repeated thoughts and actions. Only when we create something do we allow ourselves to think our thoughts and feel our feelings and thus, become the truest version of ourselves. They say, that which is created with love always strikes a chord with people. Maybe that’s why a work of art continues to have so much demand despite the relentless pandemic and plummeting global economy.

Who better to vouch for the power of art and creativity than Nidhi Mundada, a 26-year-old graphic designer turned entrepreneur who is making heads turn with her exceptional work with her startup Nidhayayadraws. Nidhi has been a graphic designer since 2017.

Launched in March 2020, Nidhayayadraws aims to become a “design hub” that would address all your design related concerns. So, whether it’s marketing, branding, packaging or designing – this brand is a one-stop solution for all your design needs.

An artist is born

Nidhi’s love for art and design dates back to the good old days of childhood when she used to fondly watch her mother and grandmother employ their creative minds in day-to-day life. The seed of creativity was sown in young Nidhi’s impressionable mind.

Nidhi explains “From childhood I knew I wanted to do something related to art & design so I completed my graduation accordingly.”

After her 12th boards, Nidhi joined a degree course in design and then she started working as a full-time graphic designer. Moreover, freelance opportunities began pouring in. Then came the dreadful Covid lockdown, a phase she skillfully utilized to create art and post it on social media.

The next significant step was to learn calligraphy that soon translated to commissioned calligraphy work at the age of 23. The journey from here on was pretty interesting. She also started her own print design on fabric called “pehenav”. Eventually every ounce of her experience and creative potential culminated in the launch of her much-anticipated Venture Pehenav and Nidhayayadraws.

A go-to place for lovers of art and aesthetics

The Pune-based graphic designer has set up her own enterprise to be able to provide a wide range of services in the field of graphic design, calligraphy, handmade resign design, art and resin products, fabric print and also as Penhawa hand illustrator. The products are personalized as per customer requirements which implies that each product is marked by a distinctive appeal and fresh perspective in terms of design, print and calligraphy. The beats print calligraphy and the textile prints are also modified according to the customer’s needs. The startup services are spread all over India and has served more than 500 customers till date.
Nidhi elaborates “Earlier I used to get 2-3 calligraphy letters, now I get more than 15. Even the number of hamper orders has increased”

Designing her own future

Nidhayayadraws is already drawing attention with each of its customized products bearing a touch of the brand’s understated charm and subtle elegance. As mentioned earlier, Nidhayayadraws intends to evolve into a “one stop solution for all design needs”. A design house that’s original and creative and fun – that’s all the brand aspires to be recognized as.

To know more visit – https://www.instagram.com/nidhayayadraws/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Isn’t that what home decor is all about? An attempt to enhance the aesthetic appeal of your home so that it turns out to be a place of love, acceptance and peace. In the quest for setting up an abode with a friendly and welcoming vibe, we may seek help from professionals, often at the cost of burning a hole in our pocket. However, with the launch of some brand-new startups, it’s possible to decorate your home exactly the way you want without worrying about unnecessary expenses and substandard quality.

Launched in 2021 by Neha Sharma, INDIEROOTS BY RÉNÉ aims to introduce Indian craftsmanship in home decor by adopting traditional motifs, fabrics and design patterns in the best way possible.

“We started doing market research from March 2021 and then after thorough research and planning we rolled out our products towards the end of the year.” Says the founder.
The brand is not merely a profit-making venture. It is an honest endeavor to promote the immense talent of local artisans and “do something for their long-term economic and health benefits”.

How Neha’s startup sage began

Neha’s love for home interiors and home designing propelled her in the direction of her dreams. The psychology graduate was working in a MNC when she decided to give a shot at her entrepreneurial dream. Thus, at the age of 35, Neha took a daring step. She quit her job and began working towards setting up her startup, INDIEROOTS BY RÉNÉ.

Home decor, the Indian way

INDIEROOTS BY RÉNÉ offers an exclusive range of ethnically sourced and handcrafted home decor items. With hand woven cotton used as the primary fabric, these vibrant, hand block printed bedsheets, pillow covers, rugs, dohars and tablecloths serve as a perfect blend of traditional designs and modern aesthetics. There’s a stamp of Indianness in every product that’s as much evident in the classic design patterns as in the old-school craftsmanship that brings those designs to life.

Be it the intricate jaal print, exquisite kantha embroidery or the stunning block prints, here you’re presented with the finest collection of Indian artistry. In fact, the hand block magic is created by dipping carved-out wooden blocks in the color dye which is again a natural dye and then they are placed on the soft fabric. The soothing color palette and elegant motifs add to the overall charm.

Additionally, the brand is churning out intriguing lamp shades made of hand-woven cotton and adorned with hand block prints. They add pure delight to the living space. The blue pottery lamps with neat free-hand curves and clear brush strokes, depict the mastery of skilled artisans.

From the founder’s perspective

When asked about her startup’s USP, Neha observes “Our designs are truly one-of-a-kind. It’s hard to find them anywhere else. The products are of superior quality and our customers testify to their brilliance. Moreover, what you see on the website is what you get. There’s no difference in appearance. We’ve compared our products with those available in the market and we can say with confidence that ours is much better.”

This Jaipur-based brand has already sold more than 150 orders within a span of 3-4 months. Since it’s an online platform, you can place orders through its website or Instagram page. Shipping is done within two working days.

What’s next for INDIEROOTS BY RÉNÉ?

Neha intends to set up her own unit that will lead to exclusive collaboration between INDIEROOTS BY RÉNÉ and some of the most talented artisans of the country. The wages will be replaced by regular salaries so that they get financial stability along with global recognition. Regarding the brand’s future, Neha says “We want to grow and expand further in order to cement our position as the leading brand for hand printed bedsheets and lampshades.”

To know more visit – https://www.instagram.com/indierootsbyrene/?igshid=YmMyMTA2M2Y=

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/